Friday, October 20, 2006

Darling Denim


Inspired by Nature's Dreamy Hues, Fidelity Denim's Spring ’07 Clean Washes Tailored Silhouettes Range of soft to rich washes.

This spring Fidelity Denim designer, Jason Trotzuk explores an easier, breezier approach to women’s denim. As always, Fidelity’s focus is on creating clean, sleek, silhouettes to suit the tastes and shapes of Fidelity-wearing women everywhere. Known for being on the cutting edge of “what’s hot” with regards to silhouettes and washes, Fidelity will offer a range of “skinny and tailored” pieces to accent any body style, while continuing with the hot Japan Rose “skinny flare” in the spotlight. In addition, Fidelity will offer its vast array of mid and low-rise jeans with straight, flare and boot cuts as well as the best selling trousers, Capris and skirts.

“This season Fidelity returns to classic styles and shapes that women can wear with confidence,” says Trotzuk. “Leg silhouettes will return to a comfortable level, with sweeps back to 16 to 18 inches.”

For its color palette, The Spring Collection boasts shades of indigo in every hue from soft and dreamy to rich and bright, giving denim fans a whole new reason to call Fidelity their favorite. Fidelity designer/founder Jason Trotzuk envisioned spring as a return to light, fresh shades of blue. “I was inspired by the rich blue-toned pallets found in nature’s landscape,” he says. “Dark denim was perfect for fall, but spring is a time for rebirth, and for all that’s fresh and new.” Accentuated by their signature 24kt. hardware, Fidelity’s jeans always offer the best in fit, fabric and finish.

For more information (www.fidelitydenim.com)


Photo: Tabitha Comfort Waist, Boy Cut (we think we like these best, although our local jeans expert, Associate Editor Andrea Goodwin, may feel differently. Speaking of AAG, look for a comprehensive story on jeans TK very soon – she may include Fidelity!)