Wednesday, November 17, 2004


Bounce to these Dryer Bags: Stress and tension melt away with brand-new dryer bags from Essencia, consumers can infuse their clothes, laundry and linens with aromatherapy.

Unlike scented laundry detergents or fabric softeners that fill laundry with an artificial, chemically formulated fragrance, Essencia’s brand-new dryer bags are filled with natural Lavender or Chamomile. This means that not only is the fragrance all-natural, but created with essential oils, making dryer bags a mood-altering aromatherapy product, as opposed to something that just makes your laundry smell fresh.

Natural Lavender and Chamomile Flower Buds only are sealed into porous paper bags that look like large tea bags. When tossed in the dryer with wet laundry, the dryer bag infuses your laundry with aromatherapy. The heat from the dryer releases the essential oils, while the spinning action disperses the benefits throughout the dryer. These are NOT fabric softeners, rather an ingenious delivery system for aromatherapy, and each bag can be reused up to five times. These bags will infuse clothes with a lasting subtle fragrance that will keep you calm, cool and collected all day.

Unlike fragrance sprays that can evaporate quickly off of fabrics, the aromatherapy permeates into laundry for long-lasting stress relief. And, unlike alcohol-filled sprays that can damage delicates, the essential oils from the dryer bags will NOT damage linens or fine fabrics, because of the structure of the bags. They just impart their clean, fresh aromatherapy to laundry, creating long-lasting, calming environments. These bags are ideal for freshening up laundry and linens that have been in storage, freshen your spring clothes and lighter bed linens with a dash of lavender and chamomile.

They’re available in LAVENDER or CHAMOMILE, and individually, for $2.50, or in packs of three for $8. All Essencia products are made of the finest natural ingredients and essential oils. Essencia skincare can be found at specialty beauty stores and spas nationwide, and on www.essenciaonline.com.



Madina Milano Joins Victoria's Secret: Italy’s leading cosmetic line Madina Milano has joined forces with Victoria’s Secret to launch their cosmetic line across the US. The launch will take place in leading metropolitan cities across the United States such as Los Angeles, CA., Houston, Tx., Shorthills, New Jersey this week.

Christian Concas, Madina Milano’s top “Color Artist” will be on hand in each city at select Victoria’s Secret boutiques providing demonstrations while educating the public on current make-up trends as seen during Milan Fashion Week at Moschino and Marni to name a few. An innovative force, Madina brings her own feminine creativity and modern day trends to each of her products. Color creation is not a visionary process – it is rooted in the trends of fashion, while also allowing originality and personal sensations, emotions, fantasies and experiences to enter the application. Several inputs come into the creative process, ranging from fashion, trends, journeys, art and design as well as nature.

Madina Ferrari got her start as a theatrical art director eventually making her way to the La Scala opera house in Milan. Following her passion for art and color, she made the transition into the world of cosmetics where she started her own line in 1995. With the mission of creating an entirely new color spirit, including vanity, candor, flirting, fantasy, classic, and classic with a twist, Madina’s love for color in all of its combinations allowed her to create color schemes that were almost unimaginable to the mainstream market.

A number of Madina Milano’s products available at Victoria’s Secret include Shimmer Bonzer, an ultra lightweight baked powder containing pearl that creates a subtle shimmering luminous finish, Fashion Blush – two palettes created to contour cheeks with a sheer touch of color and Absolute Eyeshadow – a blendable and modular pressed eyeshadow just to name a few.

Madina Milano visits prospective cites (Los Angeles, The Grove – Wednesday, November 17, 2004 - Houston, Willowbrook Mall Friday, November 19, 2004 and Short Hills Mall, Saturday, November 20, 2004).



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