Jelessy's garment-dyed embroidered denim

PURE designer Jelessy offered their interpretations of the “perfect little black dress” at the 4th annual Little Black Dress gala June 7, 2005 at W Hotel Los Angeles. The fashion-forward elite gathered to view the designs of 40 handpicked West Coast-based designers, including Kevan Hall, Kara Saun (Project Runway), Sue Wong, Eduardo Lucero, Nick Graham (Joe Boxer), Billabong and more.

The event returned to its Los Angeles home after last year’s New York debut starring fashion icons Oscar de la Renta, Donna Karan and Diane von Furstenberg, among others. Unlike a runway show, the dresses were worn by mannequins.

"The West Coast fashion scene has exploded since the first Little Black Dress in 2002," said Emmy Cortes, Little Black Dress founder and producer. "Los Angeles-inspired 'youthful chic' and 'relaxed glamour' is influencing designers worldwide."

Up-and-coming designers were featured alongside celebrities to raise money for the charitable organization, Stop Cancer, chaired by former Paramount Pictures President Sherry Lansing.

The Jelessy Fall Collection features colors such as sunflower, mocha, tarnish, chocolate, and sapphire.