Gwyneth Paltrow the new face of Estee Lauder

At Juan Juan Center in Beverly Hills, senior colorist Barry Reitman is implementing a new, foil overlay process which creates color complimentary to a client’s hair style. It’s called color blocking and it creates better than natural, three-dimensional hair color. “Color is essentially make-up for the hair,” explains Reitman. “As such, you want it to look innate, yet striking. Color blocking is more effective than other techniques at duplicating the depth of color that would otherwise be created by nature.”

Color Blocking includes a new palette of dessert-like hair colors such as

Coffee Caramel (a rich mocha brown with soft caramel highlights)

Vanilla Smoothie (an all-over ice cream blonde)

Exotic Chocolate (a spicy blend of both mocha and dark chocolate)

Celeb fans include Gwyneth Paltrow and Hillary Swank. The process begins at $250.

Juan Juan Center is located at 9675 Wilshire Boulevard, Beverly Hills.