Tie-Dye towels from Lulu B.

Get Tied Up

Bright, colorful, and ultra soft, Lula B’s features one-of-a-kind, hand tie-dyed, beach towels. Chiara Hardaway, creator of Lula B. and niece of superstar Stevie Wonder, re-invents tie-dye, creating a modern version of the retro color concept.

Lula B oversized (34” x 70”) 100% cotton terry beach towels undergo a 24-hour process of reactive dye before being dipped in silk silicone. The result is an extra fluffy, vibrantly colored, luxuriously soft-feeling towel—a summer favorite for celebrities like Eve, Nicky Hilton, Tyra Banks, Nicole Ritchie and Tisha Campbell.

“Tie-dye is my signature design, and my towels are so pretty, comfortable and sexy they can transition from beach to bath to bedroom,” says Hardaway. She also sells matching t-shirts and tanks, all handmade. She says, "They are so bright and comfy. The cotton is great. They are soft and you can use them for a bunch of stuff."

Lulu B tie-dye color motifs include two-tone turquoise/white, pink/white, or yellow/white combinations; as well as three-color medleys in blue/purple/white and red/yellow/white, among others.