Friday, September 10, 2004

W Hotel's Whiskey is Redesigned

Rande Gerber’s WHISKEY BLUE in the W Hotel in Los Angeles, CA has been transformed. The re-design of WHISKEY BLUE reflects an easy and relaxed Polynesian style. Gerber teamed up with designer Yabu Pushelberg, who also designed Stone Rose Lounge in the Time Warner Center, to bring his vision of a sexy, breezy Polynesian hideaway to life. Art was a substantial force used in creating this space. Huge murals, by the art team Moss & Lamb cover the walls of the 3 rooms. The “Gray Room” usually reserved for private events and occasions have 4 large poster beds so select guests can lounge privately. The beds come equipped with shades that can be shut for an intense retreat. Gerber creates venues that convey a feeling to those who enter them. The new redesigned WHISKEY BLUE offers intimacy to those who want to unwind, as well as provides a space that allows people to mingle in a relaxed and sophisticated atmosphere.