Wednesday, September 21, 2011

Photos by Lindsey K. Wagner

Vitaminwater Reveals 
Color Collection Winner           

by Lindsey K. Wagner
BeansTalk N.Y. Correspondent

As fashion week wound down, Vitaminwater hosted a little soiree of their own and announced the winner of their National Color Collection Competition at New York City's Empire Hotel on Thursday.

The competition encouraged up-and-coming designers to show us what they were made of and create a t-shirt design inspired by Vitaminwater. Ten lucky finalists were brought to New York City for two days to experience fashion week first hand and unveil their Vitaminwater inspired tees. The winner, chosen by the Vitaminwater council, was awarded a $5,000 grant to help get the ball rolling with their fashion career. 

T-shirts from CFDA designers included Derek Lam, Richard Chai, Chris Benz, Vena Cava, Rag & Bone and Shipley & Halmos. Ellen Degeneres even showcased her Vitaminwater inspired tee.

Complete with Vitaminwater inspired cocktails and mini Hors d'oeuvres, the style council, including Gossip Girl's costume designer, Eric Damen, Andrea Linett, Creative Director of eBay Fashion, fashion stylist and consultant, Lori Goldstein, and Joe Zee, Creative Director at Elle Magazine, revealed their winner: Gautam Dutta of Savannah, GA.

You can buy Dutta's design as well as the other seven Vitaminwater inspired tees until the end of this week at for $25. Congrats to Gautam!