Wednesday, July 18, 2012

Frizz Free!

Frizz-Free Summer

With summer in full swing and dry, humid weather upon us I wanted to introduce you to Living Proof’s next generation of frizz-fighters: Frizz; a refined and advanced collection of hair care and styling products that make living a frizz-free life even easier!

Powered by Living Proof’s miracle frizz-controlling molecule OFPMA, Frizz is designed to do what silicones and oils can’t: combat frizz without weighing hair down. Whether on curly, wavy, or straight hair, this breakthrough ingredient creates a weightless shield on each strand blocking humidity and reducing friction between fibers while also repelling dirt and debris, so hair stays cleaner, longer.

The Frizz Styling Collection has been streamlined to offer two high-performance options including a Weightless Styling Spray and a Nourishing Styling Cream that can be used to create any style and stop frizz. Living Proof also has the perfect hair care regimen featuring a Frizz Shampoo, Frizz Conditioner and Frizz Leave-In Conditioner to complement the styling collection and address the specific needs of hair prone to dryness and damage.

Living Proof Frizz collection ranges from $12-$36 and is available at Sephora, QVC, ULTA Beauty, Nordstrom, Macy’s and

The New Frizz Styling Collection:
Weightless Styling Spray – The lightweight spray, which is especially suited for fine hair, is an extremely versatile formula that dries fast and leaves hair with incredible shine. Available in two sizes: $36 (6.7 oz), $24 (3.4 oz)
Nourishing Styling Cream – The new, super-emollient cream formula is perfect for all hair types – it provides optimum frizz-reduction and even more conditioning benefits, yet never leaves hair feeling greasy or heavy. Available in two sizes: $36 (8 oz), $24 (4 oz)

The Frizz Hair Care Collection:
·         Frizz Shampoo – Developed with OFPMA and SLMI, a gentle, sulfate-free surfactant, this shampoo removes any trace of dirt or oil without stripping the hair. Frizz Shampoo is the perfect choice for everyday cleansing for all hair types, including color-treated hair. Available in two sizes:$24 (8 oz), $12 (2 oz)
·         Frizz Conditioner –The natural companion to Frizz Shampoo, the OFPMA helps shield hair with a weightless layer to ensure it is left incredibly soft and hydrated with a light, smooth, vibrant finish. Available in two sizes:$24 (8 oz), $12 (2 oz)
Frizz Leave-In Conditioner – This convenient, on-the-go formula combines OFPMA with lightweight glycerin as the key moisturizing component instead of heavy oils, making it one of the only oil-free, silicone-free, leave-in conditioners available on the market. $24 (4 oz)