Friday, February 08, 2013

Superbowl Style

Pre-Order at Neiman Marcus

Dress Like Beyonce

The Super Bowl show marked the official kickoff of Beyonce's 2013 Pepsi campaign, featuring the Roberto crystal studded blazer from contemporary womenswear line Sachin + Babi. The brand feature in this ground-breaking campaign is part of an ongoing partnership with designers Sachin and Babi Ahluwalia.

Their relationship with the superstar began when the husband and wife duo made swatches for custom pieces for Destiny’s Child. Prior to this most recent partnership, the designers created unique embroidery for stage costumes for Beyoncé’s post-Blue Ivy concert in Atlantic City in May. The intricate embroideries that the New York-based designers are known for add extra sparkle to the superstar’s already dazzling façade.