Friday, April 19, 2013

iiJin's Fashion Passion

The Runway of Love 
iiJin Fall/Winter 2013
The Love Revolution Collection

Creative director of iiJin June Lee, designer Cassian Lau and BeansTalk's Alessandra Incandela 

By Alessandra Incandela 
BeansTalk Contributor

The luxury fashion brand iiJin unveiled their Fall/Winter 2013 “The Love Revolution” collection at the Avalon in Hollywood.

The line inspired by Michael Jackson’s “Captain EO” comes with an important message: if everyone becomes an ambassador of love then our world would be a better place.

The creative director of the brand, June Lee hopes to have her fans feel love and happiness when wearing the clothing. “We put some thought into the line and it’s like an army of love spreading the word,” she says.

iiJin (pronounced “e-jean”)  means “precious”  in Korean and for Lee each piece is a valuable work of art. iiJin is famous for their signature invisible wedge shoes, which are loved by some celebrities such as, Cyndi Lauper, Vanessa Hudgens, Brandy, and Alli Simpson.

Pop icon Debbie Gibson, choreographer Brian Friedman and TV host Layla Kayleigh were some of the famous faces strutting down the runway of “love”. As excited as they were before the show, Friedman admitted to being a bit nervous.

“It’s funny you can be in the business so long and then do something like this and have it eat away at your soul,” he said laughing.

Members of the nouveau cirque troupe House of Kaya opened the show and DJ Kid Fish kept the energy alive playing the hottest hits.

The show featured military bedazzled jackets, lace dresses with back heart cutouts, and studded knitwear pieces. “The mix of mod military pieces are a salute to Janet Jackson’s “Rhythm Nation” concert tour”, says Lee.

Some of the male models had big red hearts painted on their chests to remind the audience of world love. “I love the theme and one love and love being universal,” Gibson said about the show. Some of Gibson’s favorite pieces include the tuxedo pants and ultra girlie dresses.

Some celebrities in attendance were Tommy Lee, Kyle Massey, Alli Simpson, Ali Afshar, Lee DeWyze and Kimberly Caldwell.
Australia's Alli Simpson and Incandela
The iiJin collection combines the rocker attitude with a glam feel, two important styles for any bold fashionista.

iiJin is available online at and in retail stores in New York, China and Hong Kong.