Wednesday, October 14, 2009

Brow Guru Launches Skincare Line

Anastasia Soare has long been synonymous with celebrities and eyebrows. She recently launched a cosmetics line, Anastasia Beverly Hills (and BeansTalk was extremely impressed with her mascara; it was some of the best we've ever sampled), Soare launches her skincare collection this month, with the release of the Line Erasing Serum.

Soare’s method of creating the illusion of "an instant face lift through correct brow shaping," say her reps, "is further developed by creating a serum to soften crow’s feet. Crow’s feet pull down the ends of the brows, creating an aged or tired look."

The serum, the reps say, erase "fine lines and wrinkles, dryness, crow’s feet, dark circles and puffiness." The serum contains a blend of natural hydrators, Instalift Goji, and Soare’s Balkan Botanical™ Infusion. Soare was dissatisfied with the current ingredients on the market, so she returned to her native Romania to find healthy products that naturally improve the texture, tone and appearance of skin.

She developed Balkan Botanical™ Infusion, a blend of plant and herb extracts found only in the rich soils of Romania. A few of these ingredients are Marshmallow Leaf, Lemon Balm Leaf, Bilberry, and Green Tea.

Per her rep, Anastasia Beverly Hills Line Erasing Serum Key Ingredients:

"Instalift Goji (Tibetan Goji Berry) – Gives the appearance of reduced fine lines, wrinkles, and sagging skin. This powerful antioxidant provides immediate lift and, as discovered by clinical studies, improves the skin’s firmness by 26.8% within one hour of application.

Balkan Botanical™ Infusion – An antioxidant rich complex helps soften, soothe, and hydrate skin.

Sodium Hyaluronate – Delivers ideal hydration to smooth and refresh the eye area.

Chrysin and Hydroxysuccinimide – Mask the appearance of redness, while leaving the skin looking brighter and lighter, perfect for those pesky dark circles and puffiness."

Celebrity fans of Anastasia Beverly Hills include Charlize Theron, Jennifer Lopez, Heidi Klum, Sienna Miller, Kim Kardashian, Megan Fox and others.

Line Erasing Serum retails for $45 and is available at Sephora and online at

Soare will release a second skincare product, the Sheer Moisture Crème SPF 30, a hydrating and ultra-light SPF 30 day cream for all skin types to be released in January 2010.

The fragrance-free formula "softens the skin while providing protection against broad-spectrum UVA/UVB rays and free radicals that can cause signs of aging. Sheer Moisture Crème SPF 30 contains hyaluronic acid, antioxidants, natural oils, and Anastasia’s exclusive Balkan Botanical™ Infusion."

Anastasia Beverly Hills Sheer Moisture Crème SPF 30 Key Ingredients (from their press release):

"Squalene – Colorless, odorless and greaseless oil derived from olives that penetrates skin deeply to moisturize, nourish, and lubricate, keeping the skin soft and supple. It also helps facilitate the absorption of other ingredients.

Balkan Botanical™ Infusion – An antioxidant rich complex helps soften, soothe, and hydrate skin.

Sodium Hyaluronate (hyaluronic acid) – A natural skin component capable of retaining up to 1,000 times its weight in water, increases hydration, and enhances the appearance of skin elasticity.

Tocopherol – Naturally occurring antioxidant that helps the skin remain firm and healthy."

Sheer Moisture Crème SPF 30 will be launching in January 2010 exclusively at Nordstroms, retailing for $40.00.