Thursday, July 29, 2010

Mom-to-Be Applegate Chooses Frankie B.

Say Frankie B. to us and we imagine super skinny stars in their signature low-low rise jeans. But last Sunday, 25 July 2010, a pregnant Christina Applegate wore a pair of the BFF Leggings by Frankie B. to the premiere of Cats & Dogs: The Return of Kitty Galore in Hollywood (Applegate voices the eponymous "Kitty" in the film).

The actress apparently liked the way the leggings felt and look and requested an additional pair to wear throughout her upcoming press junket. A Frankie B. rep says pregnant Applegate's choice "single handedly dispels the myth that Frankie B. caters only to the ultra thin and skinny."

Frankie B. designer Daniella Clarke wore the low-rise jeans while pregnant with her own daughter, “We have been working hard to get the word out that women up to a size 30 waist can wear our jeans. It’s not just for 23, 24, or 25 inch waists any longer.”

The brand introduced a new mid-rise jean with a front rise of 8” and back rise of 11 ¾” to "accommodate the growing trend of a round and ample female body type glamorized by celebrities known for their ample assets such as Kim Kardashian, Beyonce and Jennifer Lopez," the rep explains. The jean, available in both boot cut and skinny fit, will debut in stores this Fall.

The BFF legging worn by Christina Applegate is currently available online at The BFF leggings (there are several styles) retail from $108 to $152.