Thursday, February 10, 2011

Downhill Battle - (History)


History to Commemorate Civil War's 150th

HISTORY® is set to launch a four-year initiative to both honor and commemorate the Civil War, which marks its 150th anniversary in 2011, starting with a weeklong programming event, fully integrated across all platforms.

HISTORY will launch a national educational campaign tied to the Civil War which will serve educational institutions for generations to come. A two-hour feature has begun production, Gettysburg, to be Executive Produced by the Scott brothers, Tony (Unstoppable; Man on Fire; Top Gun) and Ridley (Gladiator; Black Hawk Down; American Gangster).

“The Civil War is arguably one of the most critical events in our nation’s history, and one to which HISTORY has been dedicated since our inception. Our four-year commitment to the Civil War, highlighting the 150th anniversary and the key battles and people who fought during that conflict, underscore our deep devotion to the genre – it is a pledge we are making to our country, to our viewers and to every school in America,” said Nancy Dubuc, president and general manager, History. “To kick off this epic programming event, I can think of no better and more amazing, awe inspiring story-tellers than Tony and Ridley Scott. They will bring the raw courage of all who fought in Gettysburg to light.”

“HISTORY is the perfect partner for us to tell the epic true story of Gettysburg. We are excited to bring this battle to audiences in a powerful new way,” said Scott Free, principal Ridley Scott.

Gettysburg will strip away the romanticized veneer of the Civil War and present the engagement in a new light: a visceral, terrifying experience with everything on the line. At its core, this is the story of the soldiers on the ground, not the generals who commanded from behind the front lines. Compelling CGI and powerful action footage place viewers in the midst of the fighting, delivering both an emotional cinematic experience and an information packed look at the turning points, technology, and little known facts of perhaps America’s greatest battle.

Gettysburg will launch a week long programming event on HISTORY, including special Civil War themed episodes of Pawn Stars, American Pickers and other specials throughout the week, details of which to be unveiled over the coming months. As well, the network will also premiere a two-hour special, Lee & Grant.

Produced with the cooperation of leading Civil War historian Winston Groom, author of Forrest Gump, Lee & Grant is a personal look at two iconic leaders of the Civil War. Surprising details reveal the bold choices and almost godlike power Ulysses S. Grant and Robert E. Lee summoned on decisive battlefields like Vicksburg and Gettysburg that, within days of each other, turned the tide of the war. As part of HISTORY’s Civil War Week, this special features a unique perspective, exploring how these men changed the course of American history.

National advertisers Bank of America, Ram, and GEICO have signed on to sponsor the week-long event.

Gettysburg is being produced for HISTORY by executive producers Tony and Ridley Scott as well as Mary Lisio; Showrunner is Ben Fox. Director is Adrian Moat; Writer is Richard Bedser; Graphics produced by Stargate Studios; HISTORY Executive Producers are David McKillop, Mary Donahue and Julian P. Hobbs.