Monday, October 15, 2012

Franco's Film for Weitzman

Stuart Weitzman Debuts 
'Walking After Midnight'
Directed by James Franco

Click on below link to view as well as post the film’s first vignette
on the Stuart Weitzman Facebook page

Petra Nemcova filming in the Lower East Side in New York City

James Franco & Petra Nemcova discuss direction while taking a break from filming at Le Baron Nightclub

Stuart Weitzman, the American shoe designer knows how to merge fashion, sex appeal and style into each of his designs. This ingenuity led to the decision to enlist the multi-faceted actor, author, artist, producer, screenwriter, poet and director James Franco to creatively bring the brand philosophy to life on the social media small screen. The dynamic brand film, a series of four vignettes, stars Stuart Weitzman shoes worn by supermodel Petra Nemcova.

Inspired by the ‘80s movie Mondo New York, the short film follows a young woman on a midnight fantasy stroll into the rarified underground scene of New York City. Stuart Weitzman stilettos and boots walk and explore the downtown streets and gain entry into the city’s most sought-out after party at the legendary Le Baron nightclub, Peels restaurant, the Hole gallery and Freeman’s Alley.

Set to a modern remake of the classic Patsy Cline song, “Walking After Midnight” by the band Girl in a Coma, the film captures the attributes of the Stuart Weitzman woman – independent, confident, sexy and playful – in a visually seductive and intriguing way. This chic and sophisticated woman lives in motion; she is as comfortable in her own skin as she is in her Stuart Weitzmans. The film illustrates that no matter how high the heel, Stuart Weitzman stilettos can take you from day to night – and early into the next morning.

“Walking After Midnight” will release the first of its four vignettes on Wednesday, Oct 3rd at 12:01 a.m. on the Stuart Weitzman Facebook page. Facebook and Twitter will fuel the conversation by encouraging people to engage in the ultimate viewing party, share the video, and step inside the metropolitan lifestyle of the heroine and her shoes as captured by James Franco. Because a key theme of the film is the concept of “walking,” the hashtag #WALKON will be a trending topic on Twitter. The next three episodes will be released on consecutive “Weitzman Wednesdays” and the entire film will go live on October 26, 2012.