Wednesday, May 16, 2007

Lyric Culture Rocks the Avalon

by Andrea Goodwin, associate editor (

You say you want a revolution? Lyric Culture hosts launch party featuring runway show and special performance by three time Grammy Award winning artist Fergie at Avalon Hollywood.

Lyric Culture, a premium rock n' roll lifestyle brand, celebrated its official launch at historical Hollywood night spot Avalon - Thursday, May 10th at 7 pm. Actually, many native Angelinos likely remember the Avalon as the Palace, back in the day. The Beatles played their first west coast club date there in the 60's. Last Thursday, BeansTalk was in attendance, covering the exclusive evening, which featured a runway presentation of Lyric Culture's debut collection, 'Lyric Culture: Revolution', as well as a special 60-minute performance by multi-platinum, three time Grammy Award winner Fergie. Guests were treated to appetizers from LA’s Chocolat restaurant and drinks from Heineken, Ecstasy, Trago tequila, Marani premium vodka and Steaz energy drink.

The intimate concert was a thrill for the lucky crowd of about 250, especially in light of the disclosure by Miss Fergalicious herself, that this event was, “only the second one-hour show she has ever performed as a solo artist.” She certainly was in top form both vocally and physically as she belted out tunes from Heart such as “Baracuda” as well as pulsating and gyrating versions of her own “London Bridge” and “My Humps.” She dedicated her latest hit “Glamorous” to the fashion devotees and “powerful women” in the crowd. Surprisingly, Fergie was dressed casually in slim black denim pedal pushers, black pat flats, and a simple black blouse for most of the evening, but perhaps this attire was planned so that she do acrobatic one-handed walk-overs while singing!

Lyric Culture is a lyric-inspired clothing company that embodies the words of legendary artists such as The Beatles, David Bowie, Janis Joplin, Marvin Gaye, Lynyrd Skynyrd, Fleetwood Mac and many others on denim, leather jackets, shorts, skirts, corsets, tee shirts and belt buckles. The debut collection titled 'Lyric Culture: Revolution' is dedicated to music created during the late 60s and early 70s, a period ripe with the realization that music could inspire social change. "From the moment psychedelia took hold in the summer of 1967 through peace demonstrations, free love and the anti-establishment culture, the artists of the revolution wrote songs to reflect a time where rebellion and love could co-exist. The depth and power of their music was an incredible source of inspiration for our Revolution Collection," says Hanna, President and Designer of Lyric Culture.

The runway show, styled by celebrity stylist Tanya Gill, featured looks from the retail collection, as well as special one-of-a-kind pieces, designed specifically for the runway. BeansTalk especially enjoyed the nod to the Glam-rock era of David Bowie and Ziggy Stardust. The models wore silver and gold lips and airbrushed fuscia and yellow eye make-up to complement the black licorice jeans, vintage tees, sexy leather vests, and patent hot pants. The crowd was also very enthusiastic about the “Lucy in the Sky with Diamonds” segment, as it featured a beautiful model wearing little more than a psychedelic tie-dyed mini and a Swarovski crystalized diamond bra. Let’s see now, can we really call what she modeled a “bra?” BeansTalk thinks not. Remember Demi Moore’s glued on sequins in “Striptease?” Well, this “bra” made that one look like body armor. It was very beautiful, actually. As this staffer was telling her companion that night, “Hey, if you have a beautiful body like that. You should be naked.”

Hanna, a musician and lyricist in her own right, created Lyric Culture as an answer to the recent changes in the music industry. "As a singer-songwriter and recording artist myself, I was always searching for innovative revenue streams for musicians. You can't make money in the music industry just by cutting an album anymore," says Hanna. The industry's response to the new brand has been positive - Lyric Culture has licensing deals with the largest music companies in the world including Warner Chappell, Universal Music Publishing, EMI, Sony/ATV,BMG, Chrysalis and more. The line is favored by celebrities including Kelly Clarkson, Elletra Rossellini, Cuba Gooding Jr., Molly Sims, Hilary Duff and Rock Star's Brooke Burke.

Celebrity fans, including Brittney Snow, Tracey Edmonds, Melody Thornton of the Pussycat Dolls, Rachel Hunter, and Sophia Bush came out to celebrate the brand’s official launch, could also be seen strolling the red carpet wearing Lyric Culture.

Lyric Culture is available at high-end boutiques and department stores such as Lisa Kline and Saks Fifth Avenue