BeansTalk Biz Newsletter

BeansTalk News: Daily news on fashion, beauty, film, television, books -- all media -- and anything else of relevant interest. (View the current month in its news entirety by clicking the date under Archives.)

Friday, August 08, 2008




















Liz Earle for Skin


In 1995, co-founders Liz Earle and Kim Buckland extended their long friendship into a business partnership. They met at the start of their careers but took different paths within the beauty industry. Earle became a specialist in botanical ingredients, natural health and well being. She was a beauty editor, author of more than 30 books and TV presenter. Buckland worked in the area of the management of the manufacture, packaging, retail and marketing of cosmetics. Buckland then asked Earle if she had ever thought of launching her own range of products.

The partners developed products that were simple to use and for everyone - no matter what their age or skin type. Their choice of naturally active ingredients inspired the name Naturally Active Skincare.

Shopping Channels Evolve

In 1996 the range was launched on QVC, and the first product sold out within half an hour! In 1998, their Customer Centre and Customer Care team were established on the Isle of Wight. Union, our unique shop opened in Ryde in 2001, with online shopping website going 'live' in 2002. Their London shop opened in 2006.


Liz Earle Ingredients policy (From Liz Earle)

High quality, safe, naturally active ingredients are our priority.

Vitamin E
We only use potent, premium natural-source vitamin E, never the synthetic variety.

Animal testing
We never do it.

No animal ingredients
None of our ingredients are of animal origin (except beeswax, propolis and manuka honey).
All products are suitable for vegetarians.

No chemical sunscreens
We only use mineral sun filters to provide the best broad-spectrum UV protection and to reduce the risk of skin allergy.

No mineral oils
We prefer plant oils to mineral oils. We don’t use mineral oil, paraffin wax, petrolatum or any fractions of crude oil or primary petro-chemicals.

No genetically engineered ingredients
None of our products contain genetically engineered or modified organisms.

Organic ingredients
We ‘go organic’ wherever we can and our in-house Ethnobotanists support sustainability and local community growers.

Preservatives
Some of our formulations are preservative free. We do use preservatives when absolutely essential for product safety. Where natural preservatives are not available, we use relatively low concentrations of the highest grade, broad-spectrum preservatives.

Patch testing
Our products are formulated to be extremely gentle and are used by many people with sensitive skin. However, as a common sense precaution, we recommend a patch test is carried out at least 24 hours prior to 1st application. Two of the best places to test are the inside of the upper arm and behind the ear.

Earle Facts:

Skincare Essentials

I’m new to the range, which products should I start with?
The key to healthy skin is our simple 3-step cleanse, tone and moisturise trio used every day, morning and evening.

Step 1: Cleanse & Polish Hot Cloth Cleanser - our creamy cleanser quickly melts away
make-up and daily grime, while the pure Muslin Cloth gently sloughs away dead skin cells.

Step 2: Instant Boost Skin Tonic - this gentle alcohol-free floral-scented toner soothes, calms and refreshes skin in preparation for moisturising.

Step 3: Skin Repair Moisturiser – with just the right level of nourishment to leave every skin type hydrated and protected, the only choice to make is which variety of Skin Repair Moisturiser to use. In three formulations: dry/sensitive, normal/combination or Skin Repair Light for combination/oily skin. Skincare Essentials

I’m new to the range, which products should I start with?
The key to healthy skin is our simple 3-step cleanse, tone and moisturise trio used every day, morning and evening.

Step 1: Cleanse & Polish Hot Cloth Cleanser - our creamy cleanser quickly melts away
make-up and daily grime, while the pure Muslin Cloth gently sloughs away dead skin cells.

Step 2: Instant Boost Skin Tonic - this gentle alcohol-free floral-scented toner soothes, calms and refreshes skin in preparation for moisturising.

Step 3: Skin Repair Moisturiser – with just the right level of nourishment to leave every skin type hydrated and protected, the only choice to make is which variety of Skin Repair Moisturiser to use. In three formulations: dry/sensitive, normal/combination or Skin Repair Light for combination/oily skin.

About Liz Earle Products

What is an anti-oxidant?
Modern day living, cigarette smoke, car exhaust emissions and the sun's rays combine to produce free radicals. Anti-oxidants help protect the skin and the rest of the body from free-radical damage. We can maintain our own supplies of anti-oxidant nutrients by eating a balanced diet rich in vitamins A (in the form of beta-carotene), C and E. Fresh fruits and vegetables are the best source of beta-carotene and vitamin C, especially dark green vegetables such as spinach and broccoli and brightly coloured fruits such as oranges, mangoes and strawberries. Vitamin E is more difficult to find naturally in large quantities but you can increase your intake of vegetable oils and consider taking a natural-source vitamin E supplement. You’ll find anti-oxidants in many of our products including, Instant Boost Skin Tonic, Skin Repair Moisturiser, Daily Eye Repair, Smoothing Line Serum, Superbalm, Superskin Concentrate, Spot-On, Nourishing Botanical Body Cream, Orange Flower Botanical Body Wash, Hand Repair, our Sun Shade range, Sheer Gold Shimmer and Lip Shimmers.

What is the shelf life of our products ?
All products have a shelf life of at least three years if unopened.
When opened and used correctly (assuming lids are replaced properly) the shelf life is at least six months. Where the shelf life is limited then you will find the PAO symbol on these packs.

Are your products tested on animals?
We don’t test either products or ingredients on animals, instead we only test on human volunteers and the Liz Earle Naturally Active Skincare range has been approved by the British Union for the Abolition of Vivisection (BUAV). We comply with the Humane Cosmetics Standard and display the BUAV rabbit logo on all of our products. None of our ingredients are of animal origin (except beeswax, propolis and manuka honey).

All products are suitable for vegetarians.

Why do you use preservatives in your range?
Safe, effective products are our priority and many of our formulations are preservative free. However, we do use preservatives when absolutely essential for product safety. Where natural preservatives are not available, we use relatively low concentrations of the highest grade, broad-spectrum preservatives.

Do you use parabens in your products ?
Parabens occur naturally in many fruits and are used as preservatives in some of our products, but only in very small quantities. We use food-grade parabens where we have not found a suitable natural alternative that is 100% safe for our customers. If you would prefer to use preservative-free products, we do have products in the range (such as Superbalm, Superskin Concentrate, Spot-On, Lip Shimmers, Vital Oils for the Bath and Vital Oils Body Sprays) that do not contain any preservatives at all, as the formulations are oil-based and are not susceptible to micro bacterial contamination .

www.lizearle.com