Wednesday, August 17, 2011

Choose Your Mood With Lifetherapy

by Lindsey K. Wagner
BeansTalk New York Correspondent

Celebrating the launch of Lifetherapy's Skin Nourishing Body Scrub, Lynette Lovelace, the innovator and force behind the brand, has been at Henri Bendel in NYC, August 15-21, 2011, to help customers choose a mood.

Lifetherapy gives customers the opportunity to chose a mood and set the tone of how to feel for the day. Helping escape from everyday life, Lovelace gives offers evoke five moods: Chill, Flirt, Vacation, Escape and Play.

Available in hydrating body lotion, pulse point oil-roll on perfumes, body cremes and everyday hand cremes, Lovelace's newest edition, skin nourishing body-scrub, combines all-natural raw sugar and fresh sea-salt that melt into skin and give a base layer that helps absorb body lotion.

Feeling playful yet innocent? Choose Flirt, which blends together water flowers and bergamot with notes of rose, muget and coconut. For those in a peaceful and subtle mood, chose Chill, which has hints of calming rose, citrus and heliotrope ending with vanilla and amber notes.

Not only are the five moods of Lifetherapy good as a singular mood scent, but creators suggest combining moods, such as Flirt and Vacation, for a unique mood.

Lifetherapy in popular with celebrities, too. Carolyn Manzo and Jill Zarin from Bravo's Real Housewives series, famed photographer, Nigel Barker, from America's Next Top Model, and Eva Longoria are just a few celebs crazy about the brand.      

In addition to the launch of Lifetherapy's body scrub, Lovelace and her friend of 24 years are introducing a new jewelry line. Each piece conveys a different notion, such as Love, but share one thing in common: a turquoise stone, symbolizing the deep connection of friendship.

Lovelace will be at Henri Bendel, 712 5th Ave., New York, NY, throughout the week to help customers choose their Lifetherapy mood.

"I'm generally a Chill girl," she said, but feeling youthful and feminine the first day of her launch she was donning Play.

Lisa Panzarella, Lovelace's right-hand woman commented, "People that fall in love with Lifetherapy go crazy for the brand." She's right, we already have. 

The new scrub priced at $34 is available in all five moods.

Lifetherapy is available at a variety of stores such as Henri Bendel, the Spa at Trump International Hotel and Towers in Chicago and all Body Factory and Beauty Collection locations in California. Information and a list of retailers: