Wednesday, May 17, 2006


To Tie For: Leona Edmiston

Leona Edmiston’s signature Pascale style is made of a jersey that wraps around the body to reveal curves while concealing the arms and torso. For those who want to take the look from cubicle to club, Edmiston suggests the Doris style – a forgiving jersey design that cinches in at the waist – perfect with flip flops and sunglasses or with stilettos and clutches.

But, the wraps are not all “waisted” as Edmiston’s designs incorporate the trend into shoulder ties and dangling sashes that cascade down the back of her garments. There are keyhole ties, cinched empire cuts and braided sashes that add a little splash to the wrapped frocks that have made Edmiston the “frock star” that she is.

Edmiston, dubbed in her native Australia as the reigning queen of frocks, knows a thing or two about creating looks that make style a cinch. Her signature jersey frocks come in a multitude of styles but her wrapped designs have made her a house hold name with fans such Kristin Davis, Christina Milian and Heather Locklear.

Leona Edmiston Frocks range from $325 to $1000 and are available at 1-877-7FROCKS or www.leonaedmiston.com. Leona Edmiston: The Frock Gallery Sunset Plaza– 8591 Sunset Blvd, West Hollywood, CA 90069; 310-855-9121. www.leonaedmiston.com.