Thursday, September 16, 2010

Anzie Adds Sparkle
to DPA Lounge at TIFF

by Beth Zerilli
BeansTalk Contributing Editor
East Coast Correspondent

TORONTO, ONT. -- The latest designs by Anzie jewelry were featured at DPA’s gifting lounge at Toronto’s International Film Festival. Anzie's delicately elegant and beautiful signature pieces drew quite a bit of celebrity interest at the TIFF/DPA lounge and begin with fine gemstones from around the world, and each piece is crafted by hand and fashioned from 14-karat or 18-karat gold, and sterling silver.

Started as a labor of love, Anzie Stein, began stringing beads and creating jewelry to raise money for cancer research in response to her own husband’s battle with the disease.

While accompanying her husband to New York and LA for treatment, Anzie spent her free time browsing through numerous boutiques and was inspired to create a line of jewelry to help raise funds for colorectal cancer awareness. She and Jaclyn sought out high quality colored gemstones that inspired the creation of the Lifesaver Bracelet. Each subsequent visit to New York and LA became both “healing and buying” trips. Each visit strengthened their motivation and their efforts finally led to the creation of Anzie.

Jaclyn went on to study business at McGill University and took courses in jewelry design at New York’s Fashion Institute of Technology. Today she is the lead designer for the brand. The brand’s building block, the Lifesaver Bracelet remains a best seller with proceeds going to research for Colorectal Cancer and many other nonprofit organizations.

In 1999, Montreal-based Stein and her daughter Jaclyn launched a full collection of designer jewelry that has received the attention of the fashion world, along with a celebrity following.

From Fleur Beaded Bracelets ($175) to Classique Bella Necklaces ($5,500), ANZIE was a favorite celebrity stop at DPA's Gifting Lounge, including Twilight’s and New Moon's Rachelle Lefevre (she's the film saga's original "Victoria").

Katy Perry wore the Bouquet Bracelet to the 2010 Much Music Video Awards. While performing for the show, she wore Anzie Blue Topaz Stud earrings.

This month, Anzie jewelry is featured as an Allure giveaway.

Anzie celebrity clients include:
Rachelle Lefevre – Twilight
Nicole Richie – The Simple Life
Tori Spelling – Beverly Hills 90210

Haylie Duff – Napoleon Dynamite

Paula Zahn – CNN

Vanessa Williams – Ugly Bett
Neve Campbell – Party of Five, Scream

Melissa Joan Hart – Sabrina the Teenage Witch, Melissa & Joey
Nikki Yanofsky – Canadian Singer

Dr Nancy Snyderman – The Today Show

Summer Altice – Wedding Crashers

Tia Carrere – Wayne’s World 

Deidre Hall – Days of Our Lives

Melissa George – In Treatment, Grey’s Anatomy

Jill Jones - Girlfriends
Sofia Vergara – Dirty Sexy Money

Nicole Eggert – Baywatch

Anzie jewelry collections can be found at Holt Renfrew, Saks Fifth Avenue and Their website features the line's 10 different collections which feature bracelets, earrings, necklaces, rings, and cuff links, as well as their Lifesaver Bracelets, which are not only beautiful and bejeweled, but notify what ails the wearers. They range in price from $95 to $1500.

Above Image: Lifesaver Bracelet for Diabetes: Clear White Topaz 6 mm round faceted gemstones are set in Sterling Silver. A Sterling Silver disk pendant is engraved with "JDRF" for the Junior Diabetes Research Foundation. This bracelet measures 7.5" long. For sizing please contact us. $5.00 from each bracelet will be donated to the JDRF in order to help prevent Diabetes and support patients. $275