Last year's Miss America Mallory Hagan had a whirlwind schedule leading up to this year’s Miss America Competition in September. Hagan says she uses R.E.I.G.N., a new cosmetic and skincare line from Joshua Brands.
The collection launches with items such as Galor-ious Lashes Mascara, Blooming Glow Blusher, and Sheer Perfection Pressed Powder. In an homage to the State Titleholders who compete for the Crown, Lasting Luxe Lipsticks come in luscious tints using actual ingredients from many State Flowers: Apple Blossom Red, Pink Prairie Rose and Coral Azalea, to name a few. All products are proudly made in America. The brand, which aims to inspire everyday American girls and young women from all walks of life, will made its debut at this year’s Miss America Competition.
"Wow!!!” says Mallory Hagan, “I have tried the new R.E.I.G.N. Beauty line and it's amazing! I have found the products to be super-effective in making the most of your best features and letting your inner beauty shine through. I love the water resistant GALOR-ious Lashes Mascara because it allows me to volumize and define my lashes to look great when going from daytime interviews to nighttime glam. My skincare regimen includes the R.E.I.G.N Silky Face Potion, a star serum that keeps my skin moisturized for that radiant, firm and smooth look. R.E.I.G.N. is great for all women who strive to look and feel great and many products are now in my "must-have beauty-fix" makeup bag!”
The Miss America Organization and its dedication to education and community service was the perfect platform to showcase a cosmetics line that goes beyond beauty and hand-in-hand with Joshua Brands’ dedication to social responsibility and bettering communities. This creative collaboration kicks off with an exciting week of events ranging from getting contestants “R.E.I.G.N-ready” for TV interviews to providing key makeup applications on site for myriad events leading up to the big show. All 53 contestants will have the opportunity to wear R.E.I.G.N. during the week as well as on stage as they compete to win the Miss America title.
“We are thrilled to be partnering with Miss America on such an exciting project,” said Charles E. Corpening, Chairman and CEO, Joshua Brands. “Our concept with the new line is to go beyond beauty to offer timeless, yet modern products to enhance the look and confidence of the everyday girl.”
The price point of R.E.I.G.N., which soft launched in September at the Miss America Pop-Up Store at the Pier Shops in Atlantic City, will range from $12 to $60. The line is now available for sale through www.reign-beauty.com and will hit masstige-level retailers in spring of 2014.
About Joshua Brands
Launched in 2013, Joshua Brands is a diversified beauty company that licenses, manufactures, and markets premium quality skincare products, cosmetics, and fragrances. Focused on healthful living, the company formulates it products with the health and wellness of the end consumer in mind. Joshua Brands works with organizations such as the Miss American Organization to provide branded grant and support programs designed to inspire people across the nation. Through R.E.I.G.N., the company is also the Miss America 2014 cosmetics sponsor. Additional information and products are available at www.reign-beauty.com.
About Miss America Organization
As the world's largest provider of scholarship assistance for young women and one of the nation's leading achievement programs, the Miss America Organization last year made available more than $45 million in scholarship assistance. The Miss America Organization provides young women with a vehicle to further their personal and professional goals and instills a spirit of community service through a variety of nationwide community-based programs. Additional information about the Miss America Organization can be found at www.MissAmerica.org
About Miss America Properties
Miss America Properties (www.missamericaproperties.com) is a partnership between Infinity Lifestyle Brands, LLC (www.infinity-group.com) and Hilco Brands, (www.hilcobrands.com), two well established strategic branding organizations. Miss America Properties is focused on developing the Miss America brand through strategic marketing and PR opportunities, and licensing and sponsorship partnerships. For more information, contact firstname.lastname@example.org.
Friday, October 18, 2013
Posted by News 24/5 at 4:30 AM