SunStuff created a line of hats for women, men, infants and kids that block 100% of the sun’s rays. New designs in the SunStuff line are launching just in time for May skin cancer awareness month.

By now, the connection between sun exposure, premature aging and skin cancer is old news and the hat-plus-sunblock sun defense is de rigueur. Sunblock wears off in minutes and most hats let in 50% or more of the sun’s damaging rays. That’s where SunStuff comes in. Utilizing a sun protective fabric created for NASA and designed to block 100% of the sun’s UVA (“aging”) and UVB (“burning”) rays, SunStuff hats allow wearers to have their place in the sun, without damaging their skin. SunStuff hats retail between $15 and $100 at specialty stores nationwide and online at wearsunstuff.com.