Toni Braxton
Braxton, NAMM Coming Up Roses
NAMM (the International Music Product Association) announced it will team with The Baby Einstein Company to present an interactive float entitled “Making Music is
Magical” in the 117th annual Tournament of Roses Parade, to be held in
GRAMMY Award-winning, platinum-record-selling singer Toni Braxton will
perform live during the multi-network broadcast from the not-for-profit
association’s float, a ground-breaking event in the history of the
117-year-old parade. The “Making Music is Magical” float, designed to
communicate NAMM’s messages about the proven benefits of making music for
people of all ages, will feature characters from Disney’s new Little
Einsteins™ television show.
The “Making Music is Magical” float will feature giant versions of the
lovable animated Little Einsteins™ characters made of flowers, seeds, bark,
leaves and other natural materials. The characters include Leo (a
six-year-old conductor), Annie (Leo’s four-year-old singing sister), Quincy
(a five-year-old musical instrument virtuoso), June (a six-year-old dancer),
and Rocket (an incredible transforming ship that takes the team on exciting
musical adventures). Float animation will make the characters come alive,
with Rocket soaring 25 feet into the air.
Parade fans will not only hear the magic of music, but those on the parade
route can also participate as part of the float’s live drum circle, a
highlight of the Rose Parade that has become NAMM's signature each
year-proving that anyone with any level of musical ability can participate
in the joy and benefits of making music.
The NAMM float emphasizes the fun and importance of music making for all
ages, from pre-schoolers to seniors. Research conducted over several
decades shows that making music really IS magical!*
University music majors have the highest reading scores among all majors,
including English, biology, chemistry and math. And students who were
exposed to music based lessons scored a full 100 percent higher on fractions
tests than those who learned in the conventional manner. NAMM published a
report earlier this year demonstrating how the traditional teenage and young
adult core market for musical instruments is now being augmented by a
growing number of baby boomers and older Gen-Xers who are buying musical
instruments for themselves. In 2003, a
demonstrated that 54 percent of American households have at least one person
who actively plays a musical instrument.
“Making music feeds the imagination and allows children to achieve their
full potential,” said Joe Lamond, president and CEO, NAMM. “Through our
participation in this wonderful event with these great partners, we hope to
get the world enjoying and hopefully playing some music.”
This marks NAMM’s third year as a float sponsor in the world-famous parade,
seen by millions of people around the world. In 2005, NAMM's float with
Sesame Workshop, "Music Makes Us a Family," won the Bob Hope Humor trophy as
the most comical and amusing float in the parade. The previous year, NAMM's
first-time entry with partner Sesame Workshop won the Isabella Coleman Award
for Color and Color Harmony Through Floral Use.
About Toni Braxton
Braxton’s sixth studio album, LIBRA, features the hit song "Trippin," which
debuted at #1 on Billboard’s R&B chart. The six-time GRAMMY-winning mother
of two is known for the #1 smash “Unbreak My Heart” and other Top 5 hits
such as “You Mean the World to Me” and “Another Sad Love Song.” For more
information about Toni Braxton, visit www.toni-online.com
About NAMM
The International Music Products Association, commonly called NAMM in
reference to the organization's popular NAMM trade shows, is the
not-for-profit association that unifies, leads and strengthens the $16
billion global musical instruments and products industry. NAMM's activities
and programs are designed to promote music making to people of all ages.
NAMM is comprised of approximately 9,000 Member companies. For more
information about NAMM, interested parties can visit www.namm.com or call
800-767-NAMM (6266).
About The Baby Einstein Company
The Baby Einstein Company, LLC, is the award-winning creator of the infant
developmental media category. The company is famous for its best-selling
Baby Einstein brand of videos, books, music CDs and toys specifically
designed for babies and toddlers. Little Einsteins(tm), debuting in 2005, is
the company's newest venture, specifically created for the preschool market.
Headquartered in
of the Walt Disney Company. For more information, visit www.babyeinstein.com
or www.littleeinsteins.com.
©The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein and
Little Einsteins are trademarks of The Baby Einstein Company, LLC. All
Rights Reserved. EINSTEIN and ALBERT EINSTEIN are trademarks of The Hebrew
University of
