Wednesday, January 24, 2007


Lured by Lumar

by Andrea Goodwin, associate editor (agoodwin@beanstalkbiz.com)

Attention all BeansTalk readers of the male persuasion: The following is an important announcement regarding an opportunity you have to score big with your girlfriend or wife this Valentine season. That’s right. Valentine’s Day is now a shopping season just like Christmas. Get a clue.



Because we are givers here at BeansTalk we would like to pass on a hot tip for those of you who are “retail challenged” (You are if you think Dolce and Gabbana are a folk singing group from the sixties.) or if you just lack refinement. (No offense to our valued readers intended, of course.)



(drum roll please)

The perfect, and we mean PERFECT, gift for your sweetie this Valentine’s Day is Aphrodisiac Perfume by Lumar of Beverly Hills. BeansTalk was lucky enough to try it recently as a guest of the Silver Spoon Hollywood Buffet. We find it romantic for its elegant packaging, soft pink color, and fresh flowery bouquet. This surprised even us, because we are not usually the frou frou feminine type. (We are bad-ass rock and roll.) You just can not deny its appeal and intoxicating effect.



Aphrodisiac is a relatively new introduction to the competitive luxury fragrance market. The company, Lumar of Beverly Hills, was established in just July of 2005; however, the designers, developers, and marketers brought with them over 40 years of experience in the fragrance industry to develop a very fine product. Since its debut at an elegant launch party at the Mansfield Hotel in New York last fall, Aphrodisiac has already made a big impression in the fragrance world and in Hollywood.



Product details from their website: Aphrodisiac is an overstated and composite bouquet of precious white rose petals, tuberose and amber. The seductive, passionate recipe of Aphrodisiac is from the ancient world when women of royalty were bathed in water mixed with oils of this fragrance. Exquisite, long lasting, fresh rose peals release instant intimacy. White tuberose with its hunting scent leads the romance of seduction. Smooth and sensual note of Amber completes the blend of exotic garland.



Lumar of Beverly Hills’ Aphrodisiac perfume retails for about $90.00 for a 3.4 oz atomizer. To find a boutique or online retail store go to www.lumarofbeverlyhills.com