We Believe in Being True
BeansTalk Note: The cosmetic line Being TRUE is an excellent well-kept secret. From the line’s start, we’ve had the opportunity to sample the various powders, liners, lipsticks, lip glosses. There’s something very precise and thoughtful and clean about their products, if that’s accurate enough for everyone to understand. So we’re happy to let BeansTalk readers about TRUE’s latest.
Being TRUE introduces new shades and limited editions of tools and colors. The new products feature lighter, natural shades.
As the weather gets warmer, and natural light reveals just how much makeup adorns faces, “natural-looking” makeup in shades of brown, bone and beige enhance true beauty.
In the bright light of a spring or summer day, a natural-looking, healthy complexion can be mastered. Shades of peach, pink, bronze and gold are natural hues found in all skin tones and when worn together, add and enhance luminance to all complexions.
New from TRUE:
Luminance Collection – This limited edition holds a treasure of eye shadows, eye liner, bronzer and blush in Being TRUE’s signature color-cache compact. A must have for spring and summer’s fashions of brights and prints. Matte Peach, Soft Pink Shimmer, Rich Golden Brown, Bronze Glaze, Gilded Pink, and Sheer Gold Metallic create a pallet to compliment any skin tone and highlight eyes and cheeks. Also included is a set-by-step instruction guide with tips on getting a warm and glowing look, along with the Press Definer Brush for precision eye lining. Suggested retail: $86.00 ($136.00 value)
Dual Eye Liner - Express / Reflect – To define and intensify the eyes for spring and summer, Being TRUE welcomes their new Dual Eye Liner: Express/Reflect. A dual ended kohl eye pencil, Express gives a rich shade of mocha for soft definition, while Reflect neutralizes and brightens tired eyes with its sheer pink pearl shade. Suggested retail: $18.00
A limited-edition color of Sheer Lip Shine, Aglow practices what it preaches. This sheer golden toffee gloss with a brilliant dual reflection of pink and gold shimmer is designed to amplify the natural lip tone leaving you Aglow! Suggested retail: $16.00
Essential Brush Set –This limited edition set of hand-made professional brushes comes with an Eye Shadow Brush, Eye Contour Brush, Shadow Diffuser Brush, Liner Diffuser Brush, and Powder Blush Brush. Also included are tips and instructions on using Being TRUE’s professional tools. Suggested retail: $110.00 ($132.00 value)
The targeted skin care line is sold in six collections addressing specific and changing skin care needs, completed with the essential daily products. The entire brand consists of 205 skus and product categories that include skin care, professional and cosmetics. Prices range from $12 - $120.
Being TRUE is sold exclusively through high-end salon and spas and is currently available in over 400 doors including Nob Hill Spa in San Francisco, Lodge at Torrey Pines in La Jolla, Sanctuary at Camelback Mountain in Scottsdale, St. Regis Monarch Beach Resort and Spa in Dana Point, La Costa Resort and Spa in Carlsbad, Marriot Doral Golf Resort and Spa in Miami, Hotel ZaZa in Dallas, The Spa at Four Season’s West Lake Village, Restore Spa in New York City and Valley Ho in Scottsdale.