Wednesday, April 16, 2008

Zooey Helps Launch T-Shirt Recycling Program

We love Zooey Deschanel (so of course we took the opportunity to get her on BeansTalk!)

On 15 April 2008, an exclusive soiree was held to celebrate the launch of national t-shirt recycling program at Barneys New York and Barneys New York CO-OP. Indie rock duo She & Him, featuring M. Ward and actress/singer Zooey Deschanel, performed for surfer Kelly Slater, designer Magda Berliner, Loomstate co-designers Rogan Gregory and Scott Hahn, Barney’s Julie Gilhart and a mix of fashion insiders and influencers. Event revelers – including Deschanel’s parents Caleb and Mary Jo –donate gently worn T-shirts and dance the night away to tunes by DJ Paul Sevigny.

As part of the kick-off of the second season of “The Green” on Sundance Channel, the network has partnered with Barneys New York CO-OP and the eco-chic fashion brand Loomstate to launch a first of its kind, national T-shirt recycling program. T-shirts donated at the event and at all Barneys New York and their CO-OP store locations nationwide from April 13-27 will be “re-fashioned” by Loomstate designers Rogan Gregory and Scott Hahn. The eco-luxe T-shirts will be sold exclusively at Barneys New York and Barneys New York CO-OP for Holiday 2008, with proceeds from the program benefiting 1% For The Planet. Photo: Michael Williams / Startraks