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Friday, December 02, 2005


Gia Denim (we love these; if only they would fit!)

Gia Denim

Gia is a new line of denim created by designer Gia Ventola that just joined the PURE showroom. Gia uses only fine Italian denim, and her designs feature mini skirts, pencil skirts, shorts, knickers, and jeans with unfinished hems, exterior pockets and embellishments.

Originally from Massachusetts, Gia Ventola studied at Parsons School of Design. Her first label Pop Ventolation, a line for juniors specializing in denim and leather was launched in 1998. From there she expanded to swimwear and a new line - Gia's World. When Britney Spears opened her 1999 concert tour, she was wearing a pink pleather tube top with white pleather pants designed by Gia.

Ventola's since outfitted Destiny's Child and singer Macy Gray. Meantime, her designs have been showcased in Entertainment Weekly, Sports Illustrated Swimsuit Edition, and Seventeen. She made her debut at 7th on Sixth during the Spring 2001 Season via the Girls Rule show. Gia has re-emerged with a line of denim unlike any other:

Rinse Wash

Asymmetrical Pant

Cat Eye Capri

Super Round Pocket Mini Skirt

Flud Pant

Basic Gia Pant

Flower Pot Pant

6 Pocket Mini

Hand Brush Wash (HB Wash)

Super Round Pocket Mini Skirt

Super Round Pocket Capri

Flower Pot Pant

Cat Eye Pant

Square Pocket Pant

Super Round Pocket Pant

Basic Gia Pant

Asymmetrical Pant

Cat Eye Capri

6 Pkt Mini Skirt

Hand Brush & Rips Wash (HBR Wash)

Super Round Pocket Mini Skirt

Cat Eye Capri

Super Round Pocket Capri

Super Round Pocket Pant

Asymmetrical Pant

Basic Gia Pant

Flower Pot Pant

Square Pocket Pant

Cat Eye Pant

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