Wednesday, December 13, 2006


It’s An Open and Shut Case: Two New Compacts from red earth

Make Eye Makeup Application Easy Introducing Absolute Brows Brow Perfecting Kit & Style Line Cream Eyeliner Palette

red earth cosmetics has made eye makeup application an open and shut case, thanks to two new launches in their season-less core collection that take the makeup compact to the next level. Introducing Absolute Brows, Brow Perfecting Kit and Style Line, Cream Eyeliner Palette, which both feature the makeup, tools, and instructions you need to apply makeup like a pro.

The ultimate in arch support, Absolute Brows, Brow Perfecting Kit has everything you need to tame even the wildest of brows. Available in Blond, Brunette or Mahogany, this sleek compact holds two complementing smudge-resistant hues for shading and filling in gaps, a creamy pomade to set brows, and miniature tools including an angled applicator brush, a combing wand, and mini tweezers. The compact also holds the secret to shaping and shading with step-by-step illustrated instructions on how to use the makeup and tools.

Dia Foley, Creative Director-North America, advises: “Follow the direction of the hair growth when applying powder—it will make brows appear smooth and will help define the edges.”


Walk the line from simple to smoky with Style Line, Cream Eyeliner Palette, a sleek compact that lines, defines, and takes you from day to evening with matte and coordinating metallic shine powders. From sophisticated to smoldering, hues include Midnight Reflections, a combination of Black, Dark Blue and Metallic Slate; Mystic Twilight, featuring Black, Dark Brown and Metallic Bronze; and Winter Fire, an all-metallic group of Wine, Olive/Bronze and Silver. Create a defined line with the thin liner brush, or achieve the perfect smoky eye with angled applicator brush and sponge applicator. Step-by-step visuals give you a fool-proof guide to line with a steady hand.

Dia Foley, Creative Director-North America, advises: “To get perfect kohl-rimmed eyes, use the thin liner brush to line the inner eye, blink hard and then blend the imprint left along the lash line. For smoky eyes, use the angled applicator brush to draw a thick line on the upper lid, then smudge upwards and outwards. Use the metallic shade over the top and on the lower lid for highlighting.”



Both kits will be available exclusively at Ulta nationwide or Ulta.com in spring 2007.



Absolute Brows, Brow Perfecting Kit: $22.00
Style Line, Cream Eyeliner Palette: $20.00



Please visit www.redearth.com to learn about the brand or www.ulta.com for red earth’s assortment of products.