Friday, October 10, 2008

No Frizz – Without A Flat Iron
-- Launches on QVC Sunday

No Frizz by Living Proof – which utilizes a new technology in fighting frizz launches this Sunday, October 12, 2008 on QVC.

No Frizz by Living Proof was already named as one of Allure’s Biggest Beauty Breakthroughs for 2008. Beauty insiders and celebrity hairstylists are raving about No Frizz. Brit singer Natasha Bedingfield is a huge fan. There are six products in the line for three different hair types and they retail for $24.

We just got some and we’re going to try it and let you know what we think soon.

Here’s the release

No Frizz by Living Proof the first anti-frizz technology developed in over 30 years launches on the QVC Beauty Newsmakers Special. No Frizz is a revolutionary new hair care product containing a brand new molecule that does what silicones can’t: eliminate frizz by blocking out humidity.

No Frizz by Living Proof is the winner of Allure Magazine’s most coveted beauty honor: the ‘beauty breakthrough’ of 2008. Already an insider favorite to stylists and celebrities, No Frizz has not been available to the general public until now.

Nearly every anti-frizz product on the market today – there are more than 1,000 – treats frizz with silicone. Which doesn’t address the causes of frizz – it doesn’t prevent humidity from entering the hair shaft, and it doesn’t reduce the surface friction on hair. Rather, silicone works by weighing down hair with oil, ultimately allowing humidity to penetrate, leaving it limp and greasy.

Living Proof scientists led by MIT Institute Professor Dr. Robert Langer, apply advanced technology to solve the toughest beauty challenges.

What: Living Proof No Frizz
When: October 12th
Time: 4pm-7PM
Where: QVC

No Frizz Products
Living Proof recognizes that although many women suffer from frizz, it can’t all be treated in the same way so the company created products for three different hair types: fine to medium, medium to thick and thick to coarse. As women want styling choices all No Frizz products are available for straight making and curl controlling formulas.
Suggested Retail Price: $24 (4 oz. Cream; 3.4 oz. Spray)

ABOUT Living proof.
No Frizz is the first product introduction from Living Proof, a new company that combines the best minds in science, business and marketing to tackle the beauty industry with true innovation and real breakthrough technology. Created by Polaris Venture Partners, with a team of world-class scientists and brand experts, Living Proof is dedicated to finding truly effective solutions for the toughest beauty challenges.