Actress Daphne Zuniga at the Genesis Awards, March 19, 2005.How Could Anyone? Campaign Kicks off at Genesis Awards
  Urban Decay Cosmetics kicked off the How Could Anyone? campaign to support and honor their long-time stance against animal testing for cosmetics.  The campaign launched at the Genesis Awards last Saturday.
 “We don't do animal testing.  How Could Anyone?” has been Urban Decay’s motto since 1996 when Sandy Lerner, an animal-rights activist, co-founded the brand.  Urban Decay teamed up with The HSUS to launch the How Could Anyone? Campaign.  In an effort to spread their message, Urban Decay created a How Could Anyone? Bracelet.  100% of Urban Decay's profits from this bracelet will be donated to the HSUS to help stop cruelty to animals.  Urban Decay will provide a minimum of $25,000 to The HSUS.
 Attendees Nicolette Sheridan, Sara Rue, Wendie Malick, Lake  Bell, and Cheri Oteri, wore the purple cuff-style bracelet. Rachel Bilson, Nicole Richie and Brooke Burke also support Urban Decay and the How Could Anyone? crusade.  
Urban Decay How Could Anyone? Bracelet (SRP:  $2.00 US) is available online at www.urbandecay.com and at Sephora, ULTA and Nordstroms.
   The Genesis Awards
   Universal Pictures' "Two Brothers," Zeitgeist Films' documentary, "The Corporation," NBC's "Dateline," ABC's "8 Simple Rules For Dating My Teenage Daughter" and "World News Tonight With Peter Jennings," Showtime's "Huff," HBO's "Real Sports" and Animal Planet's "Animal Cops Houston" and syndicated favorites "The Montel Williams Show" and "Celebrity Justice" are among the 23 honorees being feted for their positive coverage of animal issues at the 19th Genesis Awards.
Presented by 
The Humane Society of the United States (HSUS) Hollywood Office, the Genesis Awards were held on 
Saturday, March 19, 2005 in the International Ballroom of The Beverly Hilton Hotel, 
Beverly Hills, CA. The show is taped and edited for a two-hour television special, airing primetime on 
Animal Planet on 
Saturday, May 14,  2005 at 
8 p.m.  You might remember this award being associated with 
The Ark Trust, which has since merged with the HSUS.
The annual 
Genesis Awards pays tribute to the major news and entertainment media for producing outstanding works that raise public awareness of animal-protection issues. Recipients are honored in a wide range of categories for covering emerging issues, or bringing a fresh perspective to long-standing ones.
Film and TV celebrities lending their support as presenters at this year's Genesis Awards are, among others: Ed Asner, Julia Barr, Lake Bell, Linda Blair, Bill Brochtrup, Stockard Channing, Kristin Chenoweth, James Cromwell, Amy Davidson, Will Estes, Angus T. Jones, Bill Maher, Wendie Malick, Joe Mantegna, Cheri Oteri, Carre Otis, Carl Reiner, Eric Roberts, Sara Rue, Nicollette Sheridan, Alicia Silverstone, Steve Valentine, Sofia Vassilieva, Sela Ward, Persia White, Debra Wilson and Daphne Zuniga (seen arriving, above)
 The 19th Genesis Award WinnersFeature Film
 Two Brothers - Universal Pictures
Documentary Film
 The Corporation - Zeitgeist Films
Family Feature Film
 Benji: Off The Leash - Mulberry Square Productions
Sid Caesar Comedy Award
 8 Simple Rules For Dating My Teenage Daughter "Finale - Part Deux" - ABC
Dramatic Series
 Huff "Is She Dead?" - Showtime
TV Newsmagazine
 Dateline NBC - "
Out To Pasture"
National News Feature
 World News Tonight With Peter Jennings - "Animal Cruelty?" - ABC
Children's Programming
 That's So Raven - "A Goat's Tale" - Disney Channel
Cable Documentary
 Papa Bear - Animal Planet/Discovery
TV Newsmagazine
 Real Sports - "Dog Fears" - HBO
TV Talk Show Syndicated
 The Montel Williams ShowTV Newsmagazine Syndicated
 Celebrity JusticeReality Programming
 Animal Cops Houston - Animal Planet
PBS Documentary - National
 Best Friend ForgottenLocal PBS Documentary
 Out Of The Pit: Dog Fighting In Chicago - WTTW (Chicago)
Local News Feature
KTVU (Bay Area) - 
Circus ElephantsLocal News Series
WPMI-TV (Mobile, Alabama) - "
Pork and Politics"
Periodical
 Time Magazine - "
Saving the Big Cats" by Terry McCarthy with
Andrea Dorfman
Series of Newspaper Articles
 Florida Sun Sentinel - "
Below the Surface" by Sally Kestin
Cartoonist/Ongoing Commitment
 Patrick Mcdonnell - "Mutts"Brigitte Bardot International Award
Carte Blanche (South Africa) - "
Animals and the Law"
Doris Day Music Award
 Nellie Mckay - The Dog Song - Sony Music Entertainment Inc.
Student Award
 Michael Croland, Journalist - 
Carnegie  Mellon University
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~