Tuesday, March 15, 2005

Celebs Design Ts for Charity

Alyssa Milano

2 Love Ts

2 LOVE is a collection of tops, tees and novelty knit wear. The collection ranges from basic tees to embellished tops in extra soft, body hugging cotton. “The company’s mission is for young women to love themselves and in turn spread the love to others.” Each season, 2 LOVE’s collection features “celebrity designed tees” with a percentage of the sales of the tees going to charity. Participating celebrities include Jessica Alba, Brittany Murphy, Michelle Branch, Mena Suvari, Mischa Barton, Molly Sims and now Alyssa Milano (pictured above), Jamie-Lynn DiScala, Sharon Osbourne and Kelly Osbourne. Since June 2003, 2 LOVE has given a percentage of proceeds from its celebrity tees benefiting non-profit organizations and charities all over the world. Each celeb designed a signature tee as part of the 2 LOVE Spring/Summer 2005 collection to be sold in hundreds of stores nationwide with a percentage of all sales benefiting their favorite charity.

Alyssa Milano’s tee captures the theme of Love with a hand painted look with “Peace” and “Love” in American colors benefiting the U.S Fund for UNICEF, (Untied Nations Children’s Fund). A recipient of the Nobel Prize for Peace in 1965, UNICEF works in 158 countries and territories throughout Africa, Asia, Latin America, the Middle East and Central and Eastern Europe to provide children with lifesaving medicine, better nutrition, clean water and sanitation, quality basic education, and emergency relief.

"As a national ambassador for the U.S. Fund for UNICEF, I am doing everything I can to support their effort to save and protect children around the world,” says Milano. “I love the idea behind 2LOVE clothing. It is fun to mix fashion and charity. The cute tank makes a statement, and helps UNICEF increase public awareness of the challenges facing the world's children and create positive change around the globe."

Both Sharon Osbourne’s “Love” in white and red and Kelly Osbourne’s Black and Pink “Love Off” design join the 2 LOVE Spring/Summer Collection benefiting The Sharon Osbourne Colon Cancer Program at Cedars-Sinai which is devoted to saving lives through advanced research, early detection, prevention and state-of-the art treatment options for colon cancer.

Jamie-Lynn DiScala’s “AMORE” design of vintage style in a fashion body 2 LOVE tee benefits The Jamie-Lynn DiScala Foundation. The mission of the foundation is to raise body image awareness and educate young people about the prevention and serious consequences of eating disorders. The foundation will provide financial support to disadvantaged patients by awarding grants to qualified treatment centers for eating disorders.

2 LOVE Inc. is a privately held company that designs, manufactures and markets contemporary women’s apparel. Its two signature collections, 2 LOVE and Mblem By Mandy Moore, are sold at more than 500 specialty boutiques such as Intuition (West LA), Lisa Kline (Beverly Hills), Brown Eyed Girl (San Francisco), Dari (Studio City) E Street Denim (Highland Park, IL), Talulah G ( Las Vegas), Planet Blue (Malibu), as well as better department stores like Bloomingdales, Nordstrom, Saks Fifth Avenue and Macy’s West. 2 LOVE has a sales showroom in Los Angeles and New York and a press showroom in Beverly Hills. This showroom services celebrity, film and television stylists, celebrities themselves, as well as fashion editors who pull product for editorial shoots.

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