Urban Decay Cosmetics kicks off their new campaign: How Could Anyone, which will raise funds and support towards animal protection. Urban Decay Cosmetics has sported the motto, “We DON’T do Animal Testing. How Could Anyone?” On each of its cruelty-free products since1996 when the brand first launched.
Urban Decay teams up with The Humane Society of the United States (The HSUS) to launch the campaign with a How Could Anyone? Bracelet. 100% of Urban Decay's profits from this bracelet will be donated to help stop cruelty to animals. Rachel Bilson, Brooke Burke and Nicole Richie have worn it.
