Tuesday, March 22, 2005

Urban Decay's New Campaign


Actress Daphne Zuniga at the Genesis Awards, March 19, 2005.

How Could Anyone? Campaign Kicks off at Genesis Awards

Urban Decay Cosmetics kicked off the How Could Anyone? campaign to support and honor their long-time stance against animal testing for cosmetics. The campaign launched at the Genesis Awards last Saturday.

“We don't do animal testing. How Could Anyone?” has been Urban Decay’s motto since 1996 when Sandy Lerner, an animal-rights activist, co-founded the brand. Urban Decay teamed up with The HSUS to launch the How Could Anyone? Campaign. In an effort to spread their message, Urban Decay created a How Could Anyone? Bracelet. 100% of Urban Decay's profits from this bracelet will be donated to the HSUS to help stop cruelty to animals. Urban Decay will provide a minimum of $25,000 to The HSUS.

Attendees Nicolette Sheridan, Sara Rue, Wendie Malick, Lake Bell, and Cheri Oteri, wore the purple cuff-style bracelet. Rachel Bilson, Nicole Richie and Brooke Burke also support Urban Decay and the How Could Anyone? crusade.

Urban Decay How Could Anyone? Bracelet (SRP: $2.00 US) is available online at www.urbandecay.com and at Sephora, ULTA and Nordstroms.

The Genesis Awards

Universal Pictures' "Two Brothers," Zeitgeist Films' documentary, "The Corporation," NBC's "Dateline," ABC's "8 Simple Rules For Dating My Teenage Daughter" and "World News Tonight With Peter Jennings," Showtime's "Huff," HBO's "Real Sports" and Animal Planet's "Animal Cops Houston" and syndicated favorites "The Montel Williams Show" and "Celebrity Justice" are among the 23 honorees being feted for their positive coverage of animal issues at the 19th Genesis Awards.

Presented by The Humane Society of the United States (HSUS) Hollywood Office, the Genesis Awards were held on Saturday, March 19, 2005 in the International Ballroom of The Beverly Hilton Hotel, Beverly Hills, CA. The show is taped and edited for a two-hour television special, airing primetime on Animal Planet on Saturday, May 14, 2005 at 8 p.m. You might remember this award being associated with The Ark Trust, which has since merged with the HSUS.

The annual Genesis Awards pays tribute to the major news and entertainment media for producing outstanding works that raise public awareness of animal-protection issues. Recipients are honored in a wide range of categories for covering emerging issues, or bringing a fresh perspective to long-standing ones.

Film and TV celebrities lending their support as presenters at this year's Genesis Awards are, among others: Ed Asner, Julia Barr, Lake Bell, Linda Blair, Bill Brochtrup, Stockard Channing, Kristin Chenoweth, James Cromwell, Amy Davidson, Will Estes, Angus T. Jones, Bill Maher, Wendie Malick, Joe Mantegna, Cheri Oteri, Carre Otis, Carl Reiner, Eric Roberts, Sara Rue, Nicollette Sheridan, Alicia Silverstone, Steve Valentine, Sofia Vassilieva, Sela Ward, Persia White, Debra Wilson and Daphne Zuniga (seen arriving, above)

The 19th Genesis Award Winners

Feature Film
Two Brothers - Universal Pictures

Documentary Film
The Corporation - Zeitgeist Films

Family Feature Film
Benji: Off The Leash - Mulberry Square Productions

Sid Caesar Comedy Award
8 Simple Rules For Dating My Teenage Daughter "Finale - Part Deux" - ABC

Dramatic Series
Huff "Is She Dead?" - Showtime

TV Newsmagazine
Dateline NBC - "Out To Pasture"

National News Feature
World News Tonight With Peter Jennings - "Animal Cruelty?" - ABC

Children's Programming
That's So Raven - "A Goat's Tale" - Disney Channel

Cable Documentary
Papa Bear - Animal Planet/Discovery

TV Newsmagazine
Real Sports - "Dog Fears" - HBO

TV Talk Show Syndicated
The Montel Williams Show

TV Newsmagazine Syndicated
Celebrity Justice

Reality Programming
Animal Cops Houston - Animal Planet

PBS Documentary - National
Best Friend Forgotten

Local PBS Documentary
Out Of The Pit: Dog Fighting In Chicago - WTTW (Chicago)

Local News Feature
KTVU (Bay Area) - Circus Elephants

Local News Series
WPMI-TV (Mobile, Alabama) - "Pork and Politics"

Periodical
Time Magazine - "Saving the Big Cats" by Terry McCarthy with
Andrea Dorfman

Series of Newspaper Articles
Florida Sun Sentinel - "Below the Surface" by Sally Kestin

Cartoonist/Ongoing Commitment
Patrick Mcdonnell - "Mutts"

Brigitte Bardot International Award
Carte Blanche (South Africa) - "Animals and the Law"

Doris Day Music Award
Nellie Mckay - The Dog Song - Sony Music Entertainment Inc.

Student Award
Michael Croland, Journalist - Carnegie Mellon University
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