Thursday, March 16, 2006



Introducing Rockstyle

BeansTalk friend Kari Feinstein is repping now Rock’n’Roll clothing from the creator of Mogg Jeans: Rockstyle - a line of vintage denim and classic music-inspired t-shirts. Rock stars and celebrities are wearing Rockstyle on tour and all over Tinsel Town. Celebrity fans include Van Halen, Alice in Chains, Aerosmith, The Cult, Twisted Sister, ZZ Top, Sevendust and actors like Paris Hilton, Darryl Hannah, Anne Heche, Jack Osborne, John Corbett, Carmen Electra, Teri Hatcher, and Shannon Elizabeth. www.rockstyle.com

About Rockstyle & Founder Shelly Moeller

“Mine's a tale that can't be told, my freedom I hold dear.” – Led Zeppelin

The vision of combining Rock’n’Roll and fashion was something that came naturally to entrepreneur and designer Shelly Moeller. Inspired by musicians Steven Tyler, Chrissie Hynde, Jimmy Page and the allure of their intoxicating lyrics, Moeller created Rockstyle to embrace the glamour of rock via fashion. Moeller fused two classic icons that have influenced each other powerfully since the sixties - Rock and Fashion.

After moving from Arizona to Los Angeles to pursue modeling at a young age, Moeller soon found herself working at some of the top agencies. This granted her inside access to the LA fashion and music scene. Eventually this led to Mogg Jeans - a high-end denim line that Moeller started with a group of friends. Mogg Jeans soon became a must-be-worn for celebrities, rock stars, and fashionistas alike. Always pushing the envelope, Moeller decided to branch out and created Rockstyle as a combination of her “love and passion for rock and fashion.”

“Workin’ on mysteries without any clues.” – Bob Seger