Scion + malbon Brothers + Golf
malbon Brothers Farms Collaborates with Scion to Launch “Release” Sportswear Collection with a Swinging Celebrity Golf Invitational Golf Tournament in
This Spring, malbon Brothers Farms (mBF), IMG and Beyond Marketing brings to
In addition to being a charity celebrity golf tournament, this monumental event will also serve as the launch of Scion’s new sportswear collection – RELEASE.
The two-day golf Invitational, takes place at the Arizona Biltmore Resort and Spa and the Tournament Players Club (TPC) from
The Scion Release Invitational brings together those in the industries of music, fashion, film, and sports to take part in charity golf and celebrate the launch of this innovative clothing brand, with all proceeds benefiting the Boys & Girls Club of America.
Celebrities and teams to date include RZA, Gabrielle Union, Mike Jones, Hill Harper, America’s Next Top Model winner Naima Mora, Sleepy Brown, Mobb Deep, Zoe Saldana, Tony Yayo, Trina, Trick Daddy, Lloyd Banks, Juvenile, Fabolous, Ray J, MOP, Interpol’s Paul Banks, Raekwon, Timbaland, Cartoon, Estevan, Paul Wall, Skinhead Rob, Trina, Mike Vogel, Lance Bass, Tiny “Debo” Lister, KD Aubert, Chris Jacobs, Kelly Carlson, Corri English, Kevin Sorbo, Zachary English, Wild ‘N Out producer Nick Cannon, NFL players Haloti Ngata, Damion Anderson, Kyle Kosier, Marvel Smith and Adalius Thomas, pro skateboarder Stevie Williams, Jesse Terreo, Dania Ramirez, Burton team members Romain DeMarchi, Todd Richards, Dingo, Olympic silver medalist Danny Cass and Olympic gold medalist Hannah Teter, G-Unit & 50 Cent, Vibe Magazine, Stuff Magazine, Frank151, Mass Appeal, Vice, MTV, Yokohama, Soul Assassins, NFL Players Inc., XM Radio, Boost Mobile, Reebok, and with HBO’s Entourage star, Jeremy Piven, as the weekend’s host.
“Scion is incredibly excited to be working with mBF, who has provided invaluable insight and effort in helping to produce this event,” said Jeri Yoshizu, Scion sales and promotions manager. “Together, Scion and mBF have created an exciting three-day event filled with golf, music, and charity benefiting the Boys & Girls Clubs of America.”
The success of the Scion brand has created a culture that extends beyond the automobile industry – Release being its latest development launching into the world of fashion. Release is a sportswear line with a twist, combining traditional golf wear with cutting edge, high end streetwear sensibility. The 2006 Release line is co-designed by Blue Davis and Jupiter Desphy III, two of the most sought after streetwear designers in the country. Through a national search of well-known designers, 10 were chosen to submit their collections to Scion. Out of the 10 entries, Blue and Jupiter were selected to create the first Release collection. Continuing to embody the “freedom of artistic expression” theme that inspired Scion’s line of vehicles, Release is also the expression of luxury.
This celebrity golf tournament brings together vehicles, sport and fashion.
About Scion:
Scion is the newest line of vehicles from Toyota Motor Sales (TMS),
About mBF:
malbon Brothers Farms (mBF) is a multi-media creative branding and marketing collective focusing on the art of Nuance Marketing. mBF organically cultivates brands and connects their products to a particular network of people by effectively identifying and utilizing societal cues and cultural nuances to establish brand relevance and authenticity; thus creating a more original and salient brand communication or marketing platform. mBF creates customized marketing campaigns, branded strategies, designs, events and experiences that connect brands to their core consumer. mBF’s headquarters are in the heart of
