Runway Returns

Macy's, L'oreal Paris, Saturn, Orbitz, Tresemme, And Delta Air Lines Are 'In' As Official Sponsors For Season Three of Project Runway, Set To Premiere Wednesday, July 12, 2006 At 10 p.m. ET/PT on Bravo

Elle Magazine Signs On As Publishing Partner For Third Season Of Emmy-Nominated Series

Bravo, Miramax Television and The Weinstein Company announced today that Macy's, L'Oreal Paris, Saturn, Orbitz, TRESemme, and Delta Air Lines have been named official sponsors of the third, highly-anticipated season of Bravo's Emmy-nominated pop-culture phenom, "Project Runway," which premieres Wednesday, July 12, 2006, at 10 p.m. ET/PT.

The deals with L'Oreal Paris, Saturn, and Macy's provide significant brand exposure highlighted by a variety of components including product integration and a presence both on-air and online. Orbitz will be featured on-air, while TRESemme will have presence both through product integrations and online. ELLE returns as the series' ongoing publishing partner and Delta Air Lines will appear in product integrations on-air.

The third season of the premier reality series, set in the glamorous and rigorous world of New York's fashion industry, opens the door for fifteen budding designers to break into the notoriously exclusive fashion business. As part of their prize package, Saturn will award the winner a 2007 Saturn Sky Roadster. The winner's designs will be featured in a spread in ELLE and Macy's will award them with a mentorship with I.N.C. International Concepts. The winning designer will also walk away with $100,000 in seed money from TRESemme to help launch his or her own line.

Called "the best reality show ever" by TV Guide, the Emmy-nominated series gives aspiring designers an opportunity to break into the notoriously difficult-to-crack fashion world. Hosted once again by supermodel Heidi Klum, the series continues to generate impressive ratings for Bravo underscored by the performance of the program's second season finale this past March. The highly-anticipated episode was seen by an audience of over 3.4 million making it the most viewed single telecast in the 20-year history of the network. In addition to its impressive ratings numbers, "Project Runway" continues to drive traffic to the BravoTV.com site. Since its launch, the series has garnered an impressive 87 million page views and 2.2 million unique visitors and remains one of the most popular sites on the web. Tim Gunn's "Take Section" on BravoTV.com alone garnered 9.1 million page views and the "Tim's Take Podcasts" have gotten 600,000 downloads.

The "Project Runway" series is co-produced by The Weinstein Company and Miramax Television. Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing") are executive producers of "Project Runway." Rich Bye is also an executive producer of "Project Runway" for Magical Elves. Heidi Klum also executive produces the series with Desiree Gruber and Jane Cha of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.