Ajne in NYC
Ajne Parfumerie & Apothecary Debuts at Bendel’s July
Ajne Parfumerie & Apothecary will lure the fragrance elite to Fifth Avenue this July 6th-9th with its East Coast debut at Henri Bendel. Ajne, the brainchild of artisan perfumer and master certified essential oil therapist Jane Hendler, is the nation’s premiere destination for rare and precious perfumes, custom-blended on site. Now, Ajne will charm New Yorkers with its complex and elegant signature scents.
Ajne’s customized fragrances are based solely on an individual’s personality and natural skin chemistry. Ajne has designed a proprietary computer analysis system that accesses a database of over 2,000 ingredient combinations and more than 200 pure and natural components. After completing the computer analysis, Hendler (or one of her skilled staff) personally interviews each client to obtain additional insights. Next, the client is invited to sample various rare and precious naturals from around the world to begin to assess scent preferences. Then, Hendler develops a fabulous multi-faceted parfum or eau de parfum by adding or subtracting from the parfumerie’s extensive collection of complex prêt-a-porter or ready-to-wear bases.
Ajne uniquely puts this ancient art to the service of modern clientele who want fragrances that are subtle and personal. In fact, Hendler brings personalization in its purest form to the world of prestige fragrance. With Ajne, scent seekers work one-on-one with Hendler to create their own custom scent, or choose from a collection of “ready-to-wear” blends created by Ajne in a variety of styles that even provide therapeutic benefits such as calming, energizing, or acting as an aphrodisiac.
Jane Hendler will showcase Ajne’s prêt-a-porter line at Henri Bendel on July 6 to 9, 2006, from 10 a.m. to 8 p.m. while guiding customers through the “Ajne experience.” Hendler has blended for Hilary Swank, Reese Witherspoon, and Kanye West…just to name a few.