Monday, July 03, 2006



Expose These Straps

The days of visible nipples have gone the way of bra-burning. Today’s fashions feature strapless and spaghetti-strapped styles that leave women little choice but to go without or to expose – straps, that is. Now, two new companies are offering up a kind of jeweled bra strap. Check out both Z-Bra (seen left) and StrapCouture (seen right)

Z-Bra

Nicolette Sheridan, Debra Messing, Teri Hatcher, Paul Abdul are among the fans of The Z-Bra.The Z-Bra Collection is a new and unique line of fashion accessories featuring detachable and adjustable trendy bra-straps made of beautiful, colorful fresh-water pearls. Each strap is hand made using high quality pearls that are hand-selected. Gone are the annoying visible bra-straps. Z-Bra's look great with anything from a casual tank for day to an elegant evening dress for night! www.z-bra-collection.com

StrapCouture

Hayden Dawn, a new boutique design house out of Los Angeles launched its first product StrapCouture. Available exclusively at Hayden Dawn’s online boutique www.StrapCouture.com, this line of luxury bra straps hooks onto strapless bras and adjust to fit a variety of sizes.

StrapCouture styles range from glam gold chains to delicate faux pearls. ”StrapCouture is the perfect accessory for the girl looking to splurge, or the girl who has everything,” said Hayden Dawn designer and co-owner, 24 year-old Alexandra Yolman.

”Our straps are very fashion forward, but they aren’t lacking utility,” adds designer and co-owner Kate Lessa, 24. “StrapCouture is a great “support” system for those girls out there who normally can’t wear strapless bras.”

StrapCouture built up an early buzz while in limited supply at world famous L.A. boutique Intuition. Fox Television’s “Good Day Live” took notice and featured the designer bra straps on their “Style File” segment as a must-have accessory. www.StrapCouture.com.