Friday, February 23, 2007

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About Fidelity DenimDenim design wizard Jason Trotzuk knows exactly what's fabulous and precisely how to provide it. Fidelity is his standout new line of denim-superbly finished, perfectly fitted, ready to go anywhere with anything, loyal to a woman in every loving, boosting, sculpting, crafty way. No denimista will want to be without Fidelity.

Fidelity launches Fall '05 with a rare sort of focus. The line will consist of six finely honed pieces. Distributors have been carefully selected. E St. Denim, National Jeans, and Traffic all know how to showcase virtually limited editions. It's cause for celebration: women finally have the ultimate classic denim brand, Fidelity, and their closets will never be the same.

With so much denim on the market, Trotzuk sought out only the most established fabric mills, in Italy and Japan, combining Fidelity's reputation with those of the best. Trotzuk demands denim of character and spends countless hours refining washes and fit development to produce a trendsetting line made to exceed consumers' expectations of denim apparel. It can't just be the perfect color. It also has to have just the right feeling tapping into denim tradition for that timeless jean every woman desires.

Fabric, Fit and Finish is where it's at for a standout jean like Fidelity because fabulous is in the details. Each different fit has its own expertly created personality, thanks to careful attention to waistbands, seams, hardware, stitching and the wash. Trotzuk finesses his finishes with elegance and attitude. Fidelity is a jean with a story to tell-maybe flirty, maybe classy, maybe haute, maybe cute, maybe out and out kick ass. Fidelity is right there with you, making it all look natural with a lived-in look, but brand new.

"The word Fidelity means allegiance, loyalty, devotion to something or someone," said Trotzuk. "I want to revive the tradition of denim jeans from yesteryear and create timeless jeans with a perfect fit to make her feel great. That is the essence of Fidelity."

Fidelity offers a complete line of denim cuts, washes, and designs to satisfy even the most discriminating taste. The denim line includes all the Fidelity favorites: Snap Dragon is the sexy, dressy jean to wear on the town. Boot cut Tiger Lily has that coveted boyfriend's jeans feeling. Orchid is the straight leg silhouette of the moment. Buttercup is a flirty capri. The higher back Hyacinth, a mature woman's must-have. The crucial Plumaria, modern skinny for a boot tuck, and the "best ass" Dahlia with sexy splash pockets. Washes are dark indigo or faded to perfection. Limited edition embroidered and specialty editions are also available and include Cherry Blossoms and Baby Rose hand-stitched embroidery.