Tuesday, February 27, 2007

Words of Wisdom

By Andrea Goodwin, BeansTalk Associate Editor (agoodwin@beanstalkbiz.com)

BeansTalk wants to give a shout out to the folks over at Local Celebrity for creating a light-hearted message tee with a serious sentiment: Respect Your Mother. This message was not lost on all of the Oscar week party goers who attended the Global Green Pre-Oscar event, where the tee was gifted to environmentally conscious stars such as Penelope Cruz, Leonardo DiCaprio, Orlando Bloom, Petra Nemcova, and James Blunt. It seems like Hollywood has been inspired by Vice President Al Gore’s Oscar winning documentary An Inconvenient Truth and Melissa Ethridge’s Oscar winning theme song. (Wasn’t her performance stirring? Who would have thought it could steal the show from the Dreamgirls?)

Anyway, BeansTalk knows that the folks over at Local Celebrity, whose sense of humor is part of their trademark, are very devoted to their own mothers and want all folks to remember Mom even when it is not Mother’s Day. Hey, isn’t that holiday right around the corner?

The shirts will be available for men and women and will be sold online this week at Localcelebrity.com and exclusively at Kitson in Los Angeles (www.shopkitson.com) in early March for $28.00. The Respect Your Mother shirts are printed on 100% certified organic cotton. Proceeds from the RYM shirts will be donated to Global Green USA in an effort to help fight global warming.

About Local Celebrity:

Local Celebrity was started by three young siblings, two brothers and one sister, in a barn (that’s right- a barn!) down in San Diego county. After gaining fast popularity and momentum, they moved up to Los Angeles to formally start a legit apparel brand. Local Celebrity has created one of the most popular t-shirt brands without their audience even knowing. Looking to push the brand name further, Local Celebrity will also expand into other branded silk screened categories along with their “saying T’s.” Look for cut & sew hoodies, fly caps, and fresh kicks to round out the collection this spring.

Check them out at www.localcelebrity.com, Sak’s Fifth Avenue, Kitson, and Urban Outfitters.