Monday, August 17, 2009

Sidewalk Surfing

They’re now hot with celebs – Brad Pitt, Matthew McConnaughy, Zac Efron – but they look just like shoes traditionally worn by Cholos in Los Angeles. Sanuks, who make these hot "Sidewalk Surfers," dub them a “unique shoe top on a sandal sole” and “Not-A-Shoe.”

We’ve seen versions of it by Volcom (Lounge Creedler), DC (Villain TX), and Hurley (Trips 9 Lowrider).

Sanuk Surfers are handmade and the reps tell us they’re made “without the rigid stitch down board that is commonly known for causing discomfort in the average shoe,” making them more flexible and “promotes walking in a healthier, natural motion.”

Founded in 1997 by Southern California native Jeff Kelley, Sanuk (Thai word for “fun”) designs footwear products for the global outdoor community.

Sanuk’s Sidewalk Surfers were honored with the SIMA 2007 Footwear Product of the Year and the 2009 Irvine Soft Bocce Champions. They’re available in 50 countries worldwide. For more information,