Tuesday, January 24, 2006

Italian Beauty Secret Comes to the U.S.

The Italian Prescription for Healthier Skin™ comes to the U.S. Beauty Collection Apothecary in Calabasas and Beauty Collection Sherman Oaks are hosting the exclusive U.S. launch of Rilastil Face Regenerating Serum on Friday, Jan. 27, 2006 in Calabasas and Saturday, Jan. 28, 2006 in Sherman Oaks from 11 a.m. – 4 p.m.

Beauty Collection Apothecary in Calabasas and Beauty Collection in Sherman Oaks are the only two retail outlets where Rilastil’s new product Face Regenerating Serum is available on the West Coast. This quick absorbing anti-aging serum is formulated to prevent and reduce premature skin aging and the formation of wrinkles by regenerating skin cells. The strong anti-oxidant and moisturizing protective properties include: Milk Sugar, Silk Powder, Japanese and Shitake Mushrooms, Creatine, and Ceramides which help increase skin cell and collagen production. They also moisturize and even skin tone for an immediate effect on the skin. The serum increases energy in the skin cells leaving the skin looking younger, smoother, and revitalized.

“We are thrilled to be the exclusive beauty specialty store to carry Rilastil’s new Face Regenerating Serum. Rilastil has the quality of products Beauty Collection strives to provide for our customers,” says Shawn Tavakoli, owner of Beauty Collection Apothecary. “What used to be available only in Italian pharmacies is now available to Angelenos. Now avid users can stop pestering their Europe-bound friends for shipments of Rilastil and get it here at Beauty Collection.”

Beauty Collection Apothecary and Beauty Collection currently carry the top 10 best selling products for the Rilastil distributorship. They also carry the new generation of Rilastil products that regenerate skin cells including: Face Regenerating Serum, Face Regenerating Cream, and Body Regenerating Serum. Rilastil is the #1 doctor recommended skincare brand in Italy.

Beauty Collection Apothecary is known as the unassuming, prestige beauty destination in the heart of LA, specializing in personalized service. They have created a niche offering global brands personally selected by beauty experts for their quality and uniqueness, not mass market value. Beauty Collection Apothecary in Calabasas is located at the Commons, 4732 Commons Way, Unit E, 818-225-9424. Beauty Collection in Sherman Oaks is located at 13351 Riverside Drive, Unit H, 818-789-4999. For a complimentary skin consultation with a Rilastil skin expert, call store locations.