Paradise Make-up by Mehron: For more than 75 years, productions held at venues such as The Metropolitan Opera, The American Ballet Theater, on Broadway, and in Hollywood movies used Mehron products for their special makeup requirements and dramatic looks.

Mehron reps say even those off-stage are considering bold and colorful makeup. "Women like to be noticed," says Martin Melik of Mehron, whose Paradise Makeup AQ(r) line is a leading choice of make-up artists, which Mehron's Paradise Makeup AQ(r) is the color beauty line. Paradise Makeup allows the wearer to make a dramatic beauty statement by night, which can be easily washed off at the end of the evening. There are currently four eight-color collections to choose from, each in an elegant silver palette with mirror. The basic set consists of a variety of luminous colors that "allow you to be as subtle or as daring as you choose," says Melik.www.mehron.com