Tuesday, January 08, 2008

Be On the CW's One Tree Hill

The CW, Macy’s and the Warner Bros. Television Group are offering eight passionate One Tree Hill fans the opportunity of a lifetime – a chance to win a walk-on role and spend a star-filled weekend with the cast in Wilmington, North Carolina, where the series is filmed.
One Tree Hill season five premieres on Tuesday, January 8 (8:00-10:00 p.m. ET).

The “Ultimate Fan Weekend in Wilmington” promotion, which began December 18 and continues through February 4, 2008, offers fans the chance to spend time with the cast, see the show in production, attend a charity event and appear in an episode. Fans can enter the contest in one of two ways: by attending a regional casting call at seven Macy’s stores nationwide, or by uploading an audition video at www.cwtv.com/macys.

In addition, One Tree Hill cast members will be signing autographs at the following Macy’s locations on Saturday, January 19 from 2:00-4:00pm (local time):

· Macy’s Herald Square - New York City (cast members Sophia Bush and Daphne Zuniga)*

· Macy’s Aventura - Aventura, FL (cast member Hilarie Burton)

· Macy’s Union Square - San Francisco, CA (cast member James Lafferty)

· Macy’s Lenox Square - Atlanta, GA (cast member Antwon Tanner)

· Macy’s State Street - Chicago, IL (cast member Lee Norris)

· Macy’s Downtown Seattle - Seattle, WA (cast member Bethany Joy Galeotti)

· Macy’s Easton Town Center - Columbus, OH (series creator Mark Schwahn and cast member Michaela McManus)

* These are the scheduled cast members but circumstances may result in a change as to the cast member participating at a particular location.

Full rules for this event are posted at www.cwtv.com/macys.

“Every year we identify a major partner that, like our show and CW, appeals to the same young demographic that we have in common,” says “One Tree Hill” executive producer Joe Davola. “This year we are proud that Macy’s has come on board and embraced our total fan experience. With the unprecedented response to the fast-forwards on cwtv.com, all indications are that this will be our most successful marketing/integration relationship.”

“Macy’s is the fashion destination for millions of ‘One Tree Hill’ fans around the country,” said Peter Sachse, president, Macy’s Corporate Marketing. “The show is an undeniable hit with a large following and a lot of momentum, and we offer the stage for a true fan experience in an interactive format that blurs the boundaries of fashion, media and pop culture. The casting call events and celebrity appearances are sure to draw crowds and excitement to our stores, and we are delighted to partner with ‘One Tree Hill’ to offer our customers this once-in-a-lifetime opportunity.”

One Tree Hill
’s fifth season will be unprecedented when the show leaps forward four years. Season four ended as the young characters graduated high school and season five begins post-college, four years later. Fans are able to get a sneak peek at what their favorite characters have been up to by visiting www.cwtv.com/fastforward, which offers cast/producer commentary and exclusive clips of the new season. The fast-forward series has been viewed over two million times since it launched on November 5, 2007.

One Tree Hill, which airs on Tuesdays (9:00-10:00 p.m. ET), has often offered its fans unique opportunities to interact with its characters and their storylines outside of traditional television viewing, including the “One Tree Hill Concert Tour” in 2005 and “Road Trip to Honey Grove, Texas” in 2007. The series was created by Mark Schwahn and is executive produced by Schwahn, Joe Davola, Greg Prange, Mike Tollin and Brian Robbins. One Tree Hill is a Tollin/Robbins Production in association with Warner Bros. Television. The CW/Andrew Eccles