Friday, January 25, 2008

Vintage Icons, Yummy Lip Balms

New cosmetics company on10 announces the launch of its first collection, introducing sophisticated and scrumptious lip balms inspired by the scents, flavors and vintage artwork of classic candy and beverage icons The Hershey Company, Dr Pepper and Schweppes Ginger Ale. Part beauty aid, part stylish accessory, the collection satisfies a craving for a pampered pout while evoking a chic sense of nostalgia. on10 has entered into a retail agreement with Sephora, the leading specialty beauty retailer in the U.S., to exclusively carry the brand for two years.

For the ultimate indulgence with none of the calories, on10’s debut includes a tantalizing selection of mouthwatering lip balms. Sample from luscious Hershey’s Almond in a classic round tin, Dr Pepper Berries & Cream in an antique apothecary tube, creamy Hershey’s Sweet Milk Chocolate in an elegant sliding tin, and citrus-kissed Schweppes Sparkling Pink Grapefruit or Dr Pepper, both available in sleek, purse-friendly compacts. Tempting tin trios offer a refreshing cocktail of Schweppes Sparkling Pink Grapefruit, Schweppes Lime and Schweppes Tonic Water, or the sinfully rich taste of Hershey’s Vanilla Cream, Hershey’s Sweet Milk Chocolate and Hershey’s Almond. The unmistakable scents and flavors are so authentic, lips and hips will be thankful.

Packaging is equally genuine, showcasing exclusive artwork and iconic images ranging from the turn of the century through the stylistic 1920’s, straight from the archives of Dr Pepper, Schweppes Ginger Ale and The Hershey Company. Luxurious extras like decorative paper sleeves, vintage wallpaper-inspired patterns and wax seals add a refined sensibility to the lineup.

Lips will also benefit from a beauty-boosting formulation that softens and conditions with every application. A blend of organic extra virgin olive oil, organic coconut oil, cocoa butter, beeswax, rosemary and vitamin e keep lips nurtured and moisturized, while spf 15 protects lips from environmental damage.

The collection will retail exclusively at Sephora stores nationwide and online beginning February 2008, with retail prices ranging from $9.00 to $16.00.