Tuesday, April 03, 2007


Barielle: Ace of Bases

Barielle Primes Your Nails for Polish with the Right Base Coat for You



The first step to polishing your nails is choosing the right base coat. Barielle offers a collection of base coats that treat specific nail concerns while they act as a protective adhesive layer and create a smooth surface for nail polish application.



Whether you have weak/peeling nails, ridges, dull/stained nails, or are coming off acrylics or silk wraps, Barielle has the right base coat for you. Keeping your overall health in mind, all products are Dibutyl-Phthalate, Toluene and Formaldehyde-free, and are safe to use during pregnancy.



Professional Tip: Celebrity manicurist Elle suggests starting with a pre-base coat prep like Restorative Nail Serum, which cleanses and primes the nail plate with a multi-fruit complex of Alpha Hydroxy acids, because it will allow the base coat to apply evenly and will extend the life of your manicure.



She also suggests applying the base coat in even strokes starting at the cuticle and moving to the free edge, with the first stroke up the middle of the nail and then a stroke up each side. It will ensure that your nail is completely protected from polish that can seep through uncoated areas and stain your nails.



Barielle’s base coat collection includes:



Fortifying Nail Builder with Calcium Fluoride: a universal base coat to keep nails from splitting, cracking and peeling with a Calcium Fluoride-enriched formula to bond weak layers and seal free edges. Size: .50 fl oz/MSRP: $16.00

Nail Rebuilding Protein: nails damaged by acrylics and silk wraps will benefit from a powerful formula of Keratin, Vitamin E, and Hydrolyzed Wheat Protein to help bond and fortify nail layers. Size: .50 fl oz/MSRP: $17.50

Natural Nail Camouflage: a natural color-enhancer to camouflage nail imperfections and discoloration while strengthening nails with Vitamin E, Calcium Fluoride and Vegetable Protein. Size: .50 fl. oz/MSRP: $16.00

Hydrating Ridge Filler: a base coat formulated with Silk Fibers to fill in ridges and Water to replenish moisture loss. Size: .50 fl oz/MSRP: $16.00

Availability: Fred Segal and Pure Beauty, as well as specialty stores including Zitomer and Clyde’s Chemists.