Thursday, June 07, 2007

Aniston Drinks Smart

New partnership between smartwater and Jennifer Aniston. Aniston is a fan of smartwater and has been drinking it for awhile. She's been photographed everywhere with smartwater - walking the dogs, on the beach, going to meetings, etc.

Looks like she's such a fan of the natural, vapor distilled water with electrolytes that she's now partnered with smartwater and will be the official face of the brand in upcoming ad campaign shot by Mario Testino. This is her first official brand association in the US and she is making signature smartwater bottles that will be in stores this July!

– everyone knows about jennifer aniston’s healthy lifestyle. the all-american beauty has a passion for yoga, cooking organic meals and walking norman and dolly on the beach. not only does jennifer exercise and eat right, but she has also been drinking the biologically best water, smartwater®.

whether it’s the electrolytes (to help rapidly hydrate her body) or the fact that smartwater is the purest water you can get, jennifer became an immediate fan. she believes so much in smartwater that she recently became an investor in the company and is even getting actively involved in the business.

as part of the partnership with smartwater, jennifer co-created a limited-edition smartwater label, which will be available in stores across the country this july. jennifer will also be starring in an upcoming advertising campaign for smartwater, shot by mario testino, which will be seen on billboards and print publications this summer.

“we were thrilled that jennifer discovered smartwater and realized what a difference it makes to her healthy lifestyle,” said rohan oza, senior vice president of marketing, smartwater. “to us, jennifer truly embodies what smartwater is all about as she combines substance and style like nobody else”.


about glacéau

it all started when one thirsty man named darius wanted better water, but couldn't find any worth drinking, so he decided to make his own. along came a guy from queens named mike (he’s like darius’ robin…but don’t tell him that) and because mike has a gift for gab, it’s no wonder word got around, thus emerged glacéau, a fresh new approach to bottled water. today glacéau, the creator and leader of the enhanced water category, is the maker of vitaminwater®, fruitwater®, smartwater® and vitaminenergy ™. now with 1,000+ full and part-time employees, (that’s a big holiday party) glacéau is all about helping thirsty people like you hydrate responsibly with products that are free of sodium and artificial ingredients. that means no artificial sweeteners, no artificial colors and especially no artificial intelligence (never to be trusted). for more information visit www.glaceau.com.