Wednesday, June 13, 2007

Go Green, Beauty Routine
iTech Introduces NEW Tourmaline Hair Dryer for 60% Faster Drying Time

Little changes can make a big impact. By swapping your basic 1800 watt dryer with one that has Tourmaline, like the new iTech Tourmaline Hair Dryer. The tourmaline in the dryer effectively dries hair 60% faster reducing the amount of time needed to blow-dry strands, thus saving energy. Example: A basic dryer takes 25 minutes to dry hair, while a tourmaline dryer blows-out hair in 10 minutes, saving 15 minutes of electricity use!

Tourmaline is prized as a beautiful, semi-precious gem. It is the only mineral on earth to show permanent electricity and is also a natural source of negative ions and far infrared (FIR) rays. What does this mean? Far infrared heat is a deep penetrating but safe, non-damaging heat, making it ideal for application on hair. Negative ions make the hair shiny, silky and smooth.

The hair is positively charged and the negative ions that are naturally emitted by the tourmaline crystals adhere to the positively charged hair, closing the cuticle layer of the hair for a smooth, silky hair surface. It also aids in sealing in the hair's natural moisture, resulting in shiny, healthy and frizz-free hair.

iTech’s Tourmaline Hair Dryer

· Humidity-proof, eliminating frizz

· Leaves hair healthy and shiny with optimum manageability and free of thermal damage

· Less tangling and cuticle abrasion because infrared heat reduces the need for strong wind velocity

· Quiet and long lasting DC motor.

· Ultra Lightweight

Now it is possible to look beautiful and help the planet by conserving energy. iTech’s Tourmaline Hair Dryer retails for $200. For more information please visit