Simpson Rallies

Jessica Simpson Wears Denim Of Virtue On MTVs TRL

Jessica Simpson wore her Denim of Virtue jeans on MTVs TRL on October 4, 2006. Simpson tucked her tapered leg jeans into boots. Denim of Virtue, a new line from the former President of Hudson jeans, is poised to become a household name with the launch of their first collection. With a goal of having a great fitting jean that is still identifiable without being gaudy, Denim of Virtue has created the ideal denim product. The California-based line features washes ranging from greys to blues to blacks, and four initial silhouettes: cigarette, straight leg, slim boot, and the boyfriend loose fit. Subtle back and coin pocket detailing in a variety of styles complement the shape and identify the brand. Capris, jean skirts, Bermuda shorts, denim jackets are also featured in the collection. The line retails for $178 -$235 and is selling at select boutiques and nicer department stores worldwide.