Tuesday, April 11, 2006

Kaplan Products for “Transitioning Skin”

KaplanMD: the website (www.kaplanmd.com) is up and running! KaplanMD is made expressly for women with skin problems related to estrogen loss…thinness, flushing, acne breakouts, increased facial hair, and dehydration. According to Dr. Stuart Kaplan, who developed kaplanMD, this is “transitioning skin,” and for some women, it begins as early as their mid-30s.

For 20 years, Dr. Kaplan has been one of the best known dermatologists in Los Angeles, with a patient list that includes about two dozen Oscar, Emmy and Grammy award winners. He never considered developing his own skin care until 2004, when potential health risks led the government to stop hormone replacement therapy studies. “I had patients with skin problems and not even the promise of a future resolution. Topical treatments didn’t provide enough in terms of specific dosage, integrated delivery systems, or even how long a product needs to be on the face to work.”

KaplanMD tackles each of these issues with individual products that treat specific hormone-related issues. Each contains a patented Phytogenic Triactive Complex (Soy Isoflavones, Grapeseed Extract and Black Cohosh) that replicates the topical benefits of hormone replacement therapy without the side effects. A new microsphere system provides time release delivery that’s works with all active ingredients. The KaplanMD collection includes Cleansing Lotion, Revitalizing Toner, Day Cream with SPF 15 sunscreen, and Replenishing Night Cream. Specialty products, including eye cream and serums, will be introduced over the next year.