Friday, April 07, 2006

Revamped Blue Cult

In the days when a once hip-ly exclusive jean goes mass market (Seven for All Mankind, Earl Jeans, ect), it’s up to the denim doyennes to rethink, to get out of the box, raise the bar and every other cliché.

The newly revamped construction of the always fashionable Blue Cult jeans for Fall '06 (right, see the Blue Cult "Weekender Jean," one of their classics; left is the Blue Cult "Kate 5-Pocket" in stone, $176, as seen on -- they're also available at Fred Segal in Santa Monica, Calif.) features new enhancements that will shape and contour the derriere making it look higher and rounder. The sophisticated construction strategically positions two darts above the yoke to accentuate natural curves. The yoke of each jean in the new collection has been inverted to highlight the butt and to artistically draw attention the top of the behind. True left and right pockets with slightly rounded edges on the outside contour and shape the behind.

Like its’ “Butt-Lifting” predecessor, the new Blue Cult Fall’ 06 jeans will give an instant lift to your favorite assets. Make your rear as revered as those of Jennifer Lopez, Halle Berry and Kate Winslet by sporting one of Blue Cult’s new denim designs. Blue Cult jeans are available at hand-selected boutiques and department stores around the country including: Saks, Nordstrom, Henri Bendel. The jeans retail for $180 to $200. Additional Blue Cult items can be seen online at